Auto Outlets USA Case Study

Success Story

How Putting Two Vendors Head-to-Head Produced Significant Results

 

  Leads Increased by 148%

  Appointments increased by 41%

  Sales Increased by 24%

(223 vs. 180)


Auto Outlets USA

Show Me the MPOP™


 Paid Search and Display Campaigns - A/B Test

Significant Marketing Results Were Achieved Almost Instantly

Auto Outlets USA ran an A/B Test of paid search and display campaigns that put Dealer Teamwork head-to-head with another SEM vendor. Each vendor had a $4,000 SEM budget to spend during the A/B Test. The following results were achieved. 

Paid Search Campaigns:

 Impressions: 948% Higher Than Other Vendor

88,444 vs. 8,438

 Clicks: 413% Higher Than Other Vendor

3,243 vs. 632

 Cost per Click: 61% Lower Thank Other Vendor

$1.81 vs. $4.70

 

Display Campaigns:

 Click Through Rate: 5,852% Higher Than Other Vendor

10.12% vs. 0.17%

 Click Through Rate: 97% Lower Than Other Vendor

$0.32 vs. $14.08

These results were achieved by following industry best practices. Search engines state that successful paid search ads are specific, contain relevant transactional datea and empower shoppers to take action

See it in Action!

Auto Outlets Specials

"The layout and design of the MPOP™ is simple and easy to use! Dealer Teamwork's crew is always happy to help if there is an issue. They are always looking to improve the MPOP™. This is a great product to market our inventory fast, it has helped us get more leads than ever before and it has helped us have our best sales month ever too!" 

-Danielle Heyden, Webmaster, Auto Outlets USA

Keys to Success

The Right Digital Marketing Mix Executed Properly

As this A/B test shows, vendors who match transactional data in ads to the transactional data on thier landing pages have better performing paid search. This is because their marketing better answers shopper's intent, and they provide consistent and transparent messaging through the entire experience. The following tools were crucial to Dealer Teamwork campaigns dominating this A/B paid search vendor test: 

Dynamic and Responsive Landing Pages

Responsive, Model-Specific Landing Pages

Dynamic Paid Search

Dynamic Paid Search


I'm Interested - Show Me the MPOP™!