Auto Outlets USA ran an A/B Test of paid search and display campaigns that put Dealer Teamwork head-to-head with another SEM vendor. Each vendor had a $4,000 SEM budget to spend during the A/B Test. The following results were achieved.
88,444 vs. 8,438
3,243 vs. 632
$1.81 vs. $4.70
10.12% vs. 0.17%
$0.32 vs. $14.08
These results were achieved by following industry best practices. Google states that "successful paid search ads are specific, contain relevant transactional data and empower shoppers to take action."
"The layout and design of the MPOP™ is simple and easy to use! Dealer Teamwork's crew is always happy to help if there is an issue. They are always looking to improve the MPOP™. This is a great product to market our inventory fast, it has helped us get more leads than ever before and it has helped us have our best sales month ever too!"
-Danielle Heyden, Webmaster, Auto Outlets USA
As this A/B test shows, vendors who match transactional data in ads to the transactional data on their landing pages have better performing paid search. This is because their marketing better answers shopper's intent, and they provide consistent and transparent messaging through the entire experience. The following tools were crucial to Dealer Teamwork campaigns dominating this A/B paid search vendor test: