A new year and time again for my favorite blog post of the year! I love to see the constant progress dealers make to improve their operations. The changes in consumer behavior are always fascinating to witness, and the solutions vendors deliver to the industry play a pivotal role in the success dealers experience.
2018 is here and here at Dealer Teamwork, we think your resolution should be to improve your SEM/SEO strategies! Even if you aren't a digital marketing guru, follow these steps and you'll see your PPC ads rocket to the top search results page in 2018!
Many dealers don't realize what needs to be done to ensure successful PPC campaigns. How does your SEM compare?
Dealers frequently struggle with how to manage their Google Analytics reporting. Everyone knows they need to use it. However, it isn't always a smooth experience and users are left asking questions such as, "Which metrics should I watch?" "Which sections should I be looking at?"
Dealer Teamwork is excited to introduce the new and improved 2018 model-specific landing page content. These landing pages contain new model year information, updated vehicle content and upgraded content sections. The new sections have content that's easier to consume on mobile devices, provides more relevant model information and helps increase user engagement to drive more conversions.
As Dealer Teamwork expands, new leadership is required to guide the company’s financial operations. Dealer Teamwork is excited to announce that Joe Skar will be taking over the role of Chief Financial Officer.
The MPOP™'s new Facebook Share Feature is helping dealers rethink how they advertise on Facebook. See what one dealer is doing to drive more traffic to their model-specific landing pages.
Defining the roles and responsibilities of the executive team will lead to the continued rapid growth and success of the company. These promotions were strategically given to members of the leadership team who have proven time and time again that they are vital to the company’s success.
Have you ever wondered what is a considered a good or bad bounce rate? You might be surprised to find out a high bounce rate isn't always bad. To learn more about how to interpret bounce rate, read more!
In this edition of the Dealer Teamwork "How To" video series, you will learn how to turn on our latest MPOP™ feature - Cruise Control. Cruise Control is a game changer! When Cruise Control is turned on it ensures you always have an offer for each model you sell. The MPOP™ does this by automatically generating a replacement model-specific offer as vehicles are sold.