Dealers work so hard to drive the customer to their website and even harder to get them in the showroom and ultimately out on the lot. Unfortunately, there can be a disconnect between the information found online and what they see on the vehicles.
Check out this excellent merchandising example from ChevyLand. They’re using the MPOP®’s transactional data on the windshield of their vehicles! Notice the savings amount, lease payment, and the finance payment!
It’s well known that shoppers will often flip-flop on their original vehicle choice. Nearly 30% of shoppers don’t buy the vehicle they came in to see and wind up switching to another model. (Cox) Up to 30% of shoppers consider an Electric vehicle, but only 3% of them wind up buying one. (ArsTechnica)
Shoppers still have the same questions while browsing the lot!
- What’s the finance payment?
- How much is a lease?
- What’s the savings?
This is such a great method of ensuring seamless experiences online and offline!
Great work ChevyLand!
