One of the most underutlized marketing channels is the one car dealers "own" - their email marketing channel. Shoppers' reliance on mobile devices, the ability to send personalized content and it's ROI makes this a must-have marketing channel. Dealer Teamwork recommends dealers create real-time, mobile-friendly email campaigns using Launch Control.
Email marketing can be at least 40 times more effective at acquiring new customers than Facebook or Twitter. 72% of people prefer to receive promotions via email, compared to 17% for social media.
Segmented email campaigns can provide up to 30% higher ROI compared to direct mail. Nearly 65% of emails are opened on mobile devices.
Email marketing will thrive in 2017. Dealer Teamwork places a high priority on this activity and strongly recommends dealers increase their email marketing activity. Offers and transactional data will improve the quality of website referral traffic, drive higher engagement, and increase conversions.
Top Email Predictions
*Data via Google ReThink, WordStream
"The Launch Control platform lets us respond faster to market changes in our PPC advertising. The simplicity of creating/updating pricing on ad units and the integration into our Adwords is seamless. DealerTeamwork constantly strives to move the needle forward and make a difference in this industry. With Launch Control they have done it."
Digital Channel Manager
Rairdon Auto Group
"We've been using launch control for about 6 months now and I cannot believe how amazing the platform is. I can upload specials faster than ever before and it's allowing me to spend more quality time training my team and getting the most out of them."
"It's taken only a short time to see results from our vehicle optimization strategies with DealerTeamwork. With the DealerTeamwork platform we are able to quickly deploy vehicle offers and landing pages that convert. DT as an excellent strategy, winning technology, and they move fast. It's fun to be a part of their innovative culture."