Owned Marketing: Email Campaigns

 Email marketing: The ROI leader

Enhance Your Email Marketing Performance

One of the most underutlized marketing channels is the one car dealers "own" - their email marketing channel. Shoppers' reliance on mobile devices, the ability to send personalized content and it's ROI makes this a must-have marketing channel.

Dealer Teamwork recommends dealers create real-time, mobile-friendly email campaigns using the MPOP™.

 Why email is so important

Key Email Marketing Statistics

Email marketing can be at least 40 times more effective at acquiring new customers than Facebook or Twitter. 72% of people prefer to receive promotions via email, compared to 17% for social media.  

Segmented email campaigns can provide up to 30% higher ROI compared to direct mail. Nearly 65% of emails are opened on mobile devices.

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DealerTeamwork Email Campaigns

Personalization Drive Results Click-through rates increase up 14%; Conversions 10%
Prior Behavior Influences Buyers Shoppers are more likely to buy after receiving offers
Transaction Offers Get Results Email campaigns with offers get up to 8x more opens
Edit Email Campaigns in Real-Time Fast, personalized email offers for single use or custom segments
Responsive Email Campaigns Up to 65% of your emails are opened on mobile devices
Improved CRM Lead Performance Increase follow-up activity, more appointments, and sales

 Email marketing is very much alive!

Key Email Marketing Predictions

Email marketing will thrive in 2017. Dealer Teamwork places a high priority on this activity and strongly recommends dealers increase their email marketing activity. Offers and transactional data will improve the quality of website referral traffic, drive higher engagement, and increase conversions.

Top Email Predictions

  1. Personalized and segmented email campaigns will be a hot performer. Relevant emails drive 18% more revenue than broadcast emails.
  2. Shoppers prefer promotional offer emails 61% of the time,
  3. Marketers will seek alternative solutions to create relevant campaigns faster while improving campaign measurement.
  4. Mobile email campaign open rates will top 65% for the first time. (in 2016, 33% of emails were opened on an iPhone; Gmail 15%; 10% on Android)

*Data via Google ReThink, WordStream

 

See It In Action

testimonials
Proven. Revolutionary. Trusted. See why dealers trust the MPOP™

"The MPOP™ lets us respond faster to market changes in our PPC advertising. The simplicity of creating/updating pricing on ad units and the integration into our Adwords is seamless. DealerTeamwork constantly strives to move the needle forward and make a difference in this industry. With the MPOP™ they have done it."

Dara Moore
Digital Channel Manager
Rairdon Auto Group

"We've been using the MPOP™ for about 6 months now and I cannot believe how amazing the platform is. I can upload specials faster than ever before and it's allowing me to spend more quality time training my team and getting the most out of them."

Jeff Green
Internet/BDC Director
Thompson Organization

"It's taken only a short time to see results from our vehicle optimization strategies with Dealer Teamwork. With the Dealer Teamwork platform we are able to quickly deploy vehicle offers and landing pages that convert. DT as an excellent strategy, winning technology, and they move fast. It's fun to be a part of their innovative culture."

Alan Krutsch
Marketing Director
Apple Autos

 

See why dealers trust the MPOP™  Request A Demo Today