Frequently Asked Questions

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DealerTeamwork - Launch Control FAQs

We're making your digital marketing easier to understand and use. Here are some of the most common questions we hear.

Let us know if you have additional questions.  

Q. Who is DealerTeamwork?

A. DealerTeamwork is made up of a unique group of successful automotive professionals who were fed up with seeing unproductive marketing solutions. A key element of the experience is the DealerTeamwork account management and support dealers receive. Our goal is to create the most valuable marketing resources available and change the way digital marketing is managed. 


Q. What is an MPOP?

A. DealerTeamwork created automotive's first Merchandising, Personalization, and Optimization Platform. (MPOP) This award-winning, patent pending solution helps dealers create, distribute, and manage highly relevant marketing campaigns instantly. The campaigns are published to three primary marketing channels - Paid, Owned, and Earned - in real-time. A significant competitive advantage is created using the dealer's transactional data (leases, payments, prices, APRs, etc) to provide the best results for in-market buyers. 


Q. What is Launch Control?

A. Launch Control is DealerTeamwork's software solution which helps you manage your new car, used car, and service offers. Dealers add their new monthly specials to the dashboard and update their leaderboard page, model-specific smart landing pages, email campaigns and paid search campaigns in real-time.


Q. What is a leaderboard page?

A. The leaderboard page is what we call the primary specials page. This is where all of your individual offers are published once your offers are entered into the Launch Control admin tool.


Q. What is a Smart Landing Page?

A. A Smart Landing Page, or model-specific landing page, is a page we create for your website. Out team builds one landing page for each model you sell. Your offers are published to this page and your pay-per-click campaign traffic is also sent here. (If we're managing your AdWords campaigns.) These pages are designed to be highly relevant to your improve search engine rankings.  We're continuously improving the SEO quality and conversion optimization of these pages to make them as effective as possible for you.


Q. What is the Specials Quality Score?

A. Great question! The Specials Quality Score is an important part of our patent-pending platform. This visual guide shows you how to create the most effective offers possible. When a new special is listed, the Quality Score is shown as red.

As more items as added to your vehicles, such as the APR, lease payments and finance payments, your score increases and the progress bar turns yellow, then green (A). We even provide you a list of the items needed to improve your quality score (B). This eliminates any questions you may have about creating effective marketing campaigns.

DealerTeamwork Specials Quality Score


Q. How long does it take to update my specials?

A. It takes only a few minutes to add a new car special, edit it and make it live on your site. As you get more familiar, you may even notice your time decreases. Plus, we're always working hard to improve the usability and make it more efficient for you. It takes even less time to build a used car special! Once your inventory feed is connected you only need to select the vehicle and make it live. The platform does the rest for you by preparing it for an email campaign and automatically updating your paid search campaigns. (If we're managing your paid search) 


Q. Can DealerTeamwork update the specials for me?

A. Unfortunately no, because of the liability it places upon us. The great part about Launch control is its ability to speed up your marketing. It really is that simple to use. Your team will be able to update and manage your inventory marketing process in just minutes per vehicle each month. (Stay tuned, a managed solution is in the works)


Q. We always just advertise a few specials every month. How many specials should I create for my dealership?

A. Smart question! We recommend adding at least one special for every model your brand sells. Once you have these added, you should also consider adding a special for each trim level as well. This creates more content for your pages while giving the buyer more choices to help make a decision. You also have the ability to create unlimited used car specials, just depends on what you have available. And, you can also create up to 48 service specials. 


Q. Can I add real photos to my vehicle specials?

A. Yes, you sure can! We recommend it too. We'll request a feed from your inventory provider during the account set-up process to show your real photos on the specials pages. Customers love real photos!

DealerTeamwork Inventory Photos


Q. Can I add videos to my vehicle specials?

A. Definitely! You can add a YouTube link to either an OEM video or your dealership's own video in the vehicle tab of the dashboard. Just copy everything after the "/" in the sharing URL of your video (IE:

 Add YouTube video to Launch Control Specials


Q. Can I edit the text in my paid search ads from the dashboard?

A. When you edit your specials, your transactional offers and pricing iis pushed to your campaigns in real-time. You're in 100% control of your campaigns when you add your data. Your APRs, discounts, lease payments and prices update your ads to provide the most accurate, relevant, and specific information car buyers are looking for. (This will only happen if DealerTeamwork is managing your paid search campaigns)


Q. How many ads are in my Google AdWords campaign?

A. Your new model-specific campaigns can have up to 153 individual ads for each vehicle. Your used vehicle campaigns can have up to 40 individual ads for each vehicle. This gives Google more choices to match a shoppers search query, and their intent, with the most relevant ads possible. This is also why it's so important you inlcude as many elements of your offer. The MPOP can build you more ads when your Specials Quality Score is 90% or higher.


Q. I already have an AdWords company, why do I need you to manage my campaigns?

A. Your AdWords campaigns are powered by the edits you make in the MPOP. This is the information in-market car buyers look for when they're ready to buy. Our patent-pending software updates your campaigns dynamically. Plus, your AdWords campaigns drive buyers to your model-specific landing pages. This helps improve your quality score, your campaign performance, and the shopper's online experiences. 


Q. Can I add my specials to my dealership's group site as well?

A. Absolutely! We can help you add your specials to your group site. There is a one-time set-up fee for this. Contact us for more details about how to integrate Launch control into your group site.


Q. What happens when my specials expire or the vehicle sells?

A. You'll get an email notification when your specials expire. When a vehicle sells it will be removed automatically. You can also have a sold vehicle replaced with another offer.


Q. Can I edit the design of my pages?

A. Yes! You have the ability to customize the special's page theme in your dashboard settings. You can also edit the content in the Pages Tool. This lets you edit the text, images, video and the order of your content sections.


Q. How do I change the order of my specials? (Moving a special to the top, or bottom of the page?)

A. Changing the order of your specials is easy. In the editor, select a vehicle, drag the special by clicking the black arrow in the top right corner of the special's box and drop it in it's new spot. (See image below) 

How To Move A DealerTeamwork Specials

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