Car shoppers use specific keywords when they want to buy or lease a vehicle. Search engines try to predict their intent and show shoppers content that matches their search queries.
This is the foundation of relevancy. It's hard for dealers to create quality content that matches the buyer's intent.
Dealer Teamwork solves this problem by putting you in control of your digital marketing and aligns new, used and service transactional content to paid search campaign advertising.
The MPOP™ helps you create the most relevant and timely paid search campaign ads to show In-market buyers.
Search campaigns powered by transactional data attracts more in-market buyers. Your ads will stand out in searches with the highest visibility and relevance by showing payments, leases, and prices
MPOP™ campaigns update offers automatically in real-time. No manual edits in Photoshop or waiting for updates from your current provider. Finally, you're in charge of your marketing.
Ads should also link to responsive landing pages with relevant content. When ads are linked to relevant content your cost per click (CPC) typically goes down while ad positions increase.
This improves engagement, conversion, click volume, and your ROI.
Current solutions don't allow this level of control, transparency, and relevance. They are only designed to make your agency or vendor more money, not your dealership.
Effective and relevant paid search campaigns can significantly improve your performance.
Create, distribute, and manage paid search campaigns with Expanded Text Ads that deliver more context and get more clicks.
Deliver up to 153 model-specific ads in each campaign for more opportunities to answer shoppers' questions and drive quality traffic to your website.
"The MPOP™ lets us respond faster to market changes in our PPC advertising. The simplicity of creating/updating pricing on ad units and the integration into our Adwords is seamless. Dealer Teamwork constantly strives to move the needle forward and make a difference in this industry. With the MPOP™ they have done it"
Digital Channel Manager
Rairdon Auto Group
"We've been using the MPOP™ for about 6 months now and I cannot believe how amazing the platform is. I can upload specials faster than ever before and it's allowing me to spend more quality time training my team and getting the most out of them."
"It's taken only a short time to see results from our vehicle optimization strategies with Dealer Teamwork. With the Dealer Teamwork platform we are able to quickly deploy vehicle offers and landing pages that convert. DT as an excellent strategy, winning technology, and they move fast. It's fun to be a part of their innovative culture."