ICYMI? In case you missed it, as the “kids” say. Staying up to date with everything vendors have to offer is likely not something you think about regularly. That’s why we compiled this list of 5 Dealer Teamwork solutions you may have missed that are important to consider. These solutions help dealers gain a competitive edge and be successful, so we want to keep you informed of your marketing options.
Facebook and Instagram Advertising and Facebook Marketplace
Google My Business and Local SEO
MPOP® Automation Features
Microsoft (Bing) Advertising
This article provides a quick overview of each solution, but we provide supplemental links along the way if you want a deep dive into any of these tools.
Facebook and Instagram Advertising and Facebook Marketplace
What is Facebook and Instagram Advertising?
Facebook and Instagram are social media platforms that allow businesses to advertise among the organic content by users and businesses on the channel. Facebook owns Instagram, so advertising is all managed through one tool, Ads Manager.
You can run a variety of ad types, formats and strategies on Facebook’s family of apps: image, content, content carousels, product carousels, video, dynamic and remarketing to name a few.
What is Facebook Marketplace?
Facebook Marketplace is an online product listing platform native to Facebook. Dealerships can list their used inventory on this platform and can connect with shoppers directly in Facebook’s Messenger platform.
Why is Facebook Marketing important?
Facebook and Instagram Advertising and Facebook Marketplace can collectively be referred to as Facebook marketing. Facebook marketing is important because it allows dealers to start engaging a potential shopper very early in the car buying process. In fact, the nature of Facebook marketing allows dealers to reach shoppers at any stage of the car buying process with ads tailored to each stage.
Facebook marketing also allows dealers to re-engage shoppers who may have already viewed vehicles on their website through remarketing ads with relevant vehicles featured. Additionally Facebook marketing allows dealers to directly talk with shoppers in the platform, which makes the shopper feel comfortable and in control of their shopping experience. A better shopping experience means the road to the sale is much easier.
Why should I do Facebook Marketing with Dealer Teamwork?
Dealer Teamwork excels where other vendors don’t because we combine the speed and accuracy of automation technology with the customization ability of a traditional agency with our highly-rated customer support team. That, plus the business intelligence and data-driven focus afforded by our MPOP® Analytics reporting platform helps us best serve dealers of all sizes, locations and manufacturers.
The MPOP® enables dealers to include penny-perfect incentives and payments in their social media marketing listings and ads, and our technology automates creating accurate and compliant disclosures for your offers.
Dealer Teamwork’s approach to social media marketing focuses on business outcomes that matter to your dealership’s bottom line. Proof can be seen in this case study on a CDJR dealer who achieved the following results with our Social Media Marketing solution:
82% more leads from Facebook & Instagram Ads
73% more initial messages from Facebook Marketplace
66% lower cost per lead
Demo Dealer Teamwork to learn how we can help your dealership!
Google My Business, GMB for short, is Google’s business listing platform. Whether you set up your GMB profile or not, your business likely has a listing that was automatically generated by Google. Your GMB listing is essentially a business profile that contains information like your company name, address, phone number, website, photos, reviews and more. It shows up alongside or among search results in Google when Google deems it relevant to the query.
What is local SEO?
Local SEO is the practice of optimizing for your online business properties for organic search at the local search level. Local SEO includes optimizing your GMB listing, among other online directories, and standardizing your NAP record across your online citations. It also includes optimizing your website and online listings to rank for SERP features (search engine results page features) that pertain to local search, such as organic placements, featured snippets, local pack results (map listings), etc.
Why are Google My Business and local SEO important?
Local SEO is extremely important, and neglecting it can lead to loss of business to the competition. Local search is often one of the last actions between shopping and a sale.
For example, say a shopper has completed their vehicle research and is ready to buy a Jeep Cherokee. They search for Jeep dealers near me. One dealer’s GMB listing shows up and, it has all the bells and whistles and a lot of reviews. Maybe there’s a local pack SERP feature showing up too that lists a few dealers in their area. That bells-and-whistles dealer shows up again among other dealers. The other dealers haven’t optimized their profiles and have few reviews. Put yourself in the shopper’s shoes, who would you pick? How often have the results of a simple search for “[business] near me” been the reason you chose one business over another?
Also, a well optimized local listing, like GMB, makes it easier for the shopper to get in contact with you. Shoppers can connect with you directly through GMB, and when GMB listings show up, only one is listed per search.
Why should I choose Dealer Teamwork for help with my GMB and local SEO strategy?
Dealer Teamwork’s Local SEO service helps dealers:
Improve their local SEO ranking & discoverability,
Standardize SEO efforts & tracking, and
Connect with more ready-to-buy shoppers
Our service not only includes GMB optimization, management and reporting, but it also includes automated NAP (name, address, phone number) record management across dozens of other key directories. Manual NAP record management across online directories is next to impossible, so automation is the best, most efficient way to carry it out.
In fact, one Ford dealer utilizing this strategy to optimize their Google My Business profile experienced:
46% more click-to-call conversions from the appointment link,
18% more click-to-call conversions from the website button, and
45% more appointment clicks from new website visitors.
What are Dealer Teamwork’s MPOP® marketing automation features?
The MPOP® can automate the following aspects of a dealer’s digital marketing:
Offer and compliant disclaimer generation and updates for new and used vehicles from your current inventory
Publishing new and updated offers across your dynamic landing pages and digital marketing channels (i.e. Google Ads, Microsoft Advertising, Facebook & Instagram Ads, Facebook Marketplace, Email Campaign Builder) and automated offer removal when they expire
Improve local marketing results by automating optimization efforts
Seeing high-level and granular reporting at the omnichannel and individual channel level to improve outcome tracking
How do Dealer Teamwork’s marketing automation tools help dealerships?
Dealer Teamwork’s MPOP® technology helps dealers create highly relevant marketing faster and easier. Automation features take a lot of manual work off your plate, but our platform also allows you to customize your offers if you desire more control over the message. With the MPOP®, you can COPE—create once, publish everywhere.
Why should I use Dealer Teamwork’s marketing automation software?
Our technology can fully automate offer creation and publishing, but it also gives dealers the flexibility to customize their offers further to help set themselves apart from the competition even more. The MPOP® connects to dealer websites and marketing channels so the shopping experience is highly-relevant and consistent throughout for shoppers. Additionally, we offer personalized support for our dealers so they can get timely strategy recommendations and guidance on how to set up their campaigns to meet their goals.
MPOP® Analytics is Dealer Teamwork’s new reporting dashboard. It pulls in marketing performance data from all channels, including your own Google Analytics, into one platform. It also pulls in MPOP® data which can be compared with campaign data to glean more insights.
Why is MPOP® Analytics important?
Having all your data in one tool empowers dealers and their Dealer Teamwork account team to perform better data analysis, faster. Dealers can see high-level performance metrics like sales (approximated from inventory feeds sent to the MPOP® and offers analysis), leads, cost per lead and budget. Dealer marketing teams and their dedicated Dealer Teamwork account team can also dive deeper into granular metrics, by channel, to identify optimization opportunities and to find trends for development of new strategies.
How is MPOP® Analytics different from other reporting platforms?
MPOP® Analytics not only pulls in data from the MPOP®, Google Analytics and your digital marketing channels, it also has helpful tool tips for an extra layer of transparency into where data is coming from and how metrics are calculated. Transparency in vendor reporting dashboards is not always a given. Dealers also have access to reporting directly in those digital channels if they’d like to take an even deeper, deep dive into the data.
Additionally, by pulling in omnichannel marketing data from all of our dealers, Dealer Teamwork can conduct high-level market trend analysis. This helps us make better strategy recommendations for you as quickly as possible.
Microsoft Advertising is search engine advertising on the search engine Bing. Just like Google, you can run advertising across the Microsoft Search Network.
Why is Microsoft Advertising important?
Advertising on the Microsoft Search Network helps dealers reach a unique segment of in-market shoppers that are not reached by Google Advertising, +16million people*. According to a Comscore study on Microsoft*, there are: 14.1 million unique in-market monthly searchers” and “70.3 million in-market auto searches” done on the Microsoft Search Network.
Microsoft also recently introduced Automotive Inventory Ads. This ad format is similar to the Facebook Automotive Inventory Ads format in that you can showcase photos, headlines, links and pricing, and it’s a unique format for search. At the time of this article, Google has not yet introduced an ad format like this. Additionally, this is a new format, so the competition is relatively low at this point. Dealers who are early adopters of this format can use it to drive ROI at a lower cost with less competition.
*Comscore / Microsoft stats.
Why should I choose Dealer Teamwork to run my Microsoft Advertising campaigns?
Dealer Teamwork is a Microsoft Advertising Select Channel Partner. So not only can we manage your campaigns for you, but our teams are trained and have access to resources, trends and strategy recommendations straight from Microsoft.
Adding on Microsoft Advertising as a channel with Dealer Teamwork is easy, and you don’t need to add on another vendor to do so. Plus, when you have all your advertising under one roof, we can give you a more holistic view of your performance—Microsoft Advertising KPIs are pulled into your MPOP® Analytics reporting dashboard.