Whether you are still feeling the effects of the COVID-19 pandemic or your business operations have returned to normal, it never hurts to get a second opinion. Dealer Teamwork published a new Ebook, 2020 Automotive Success Playbook, to help dealers who are rebuilding and those who are simply looking for strategies to boost sales.
After analyzing 1.4 million campaigns, working with over 500 dealers and diving into results from 10 OEM relationships, we compiled our recommendations into this playbook. Dealers who have already initiated these strategies have seen great results, so we made it official in this publication!
Our recommendations focus on 9 aspects of a dealership that we propose dealers focus on.
- Google My Business & local SEO
- Website & landing pages
- Social media efforts
- Search engine marketing efforts
- Phone tracking & reporting methods
- Business Intelligence insights
- Inventory management processes, strategies & technologies
- Email marketing efforts
- New business operation policy opportunities
Each section has a checklist that can help you get started, plus, a roll-up checklist of high-level next steps at the end.
Download the full Ebook here to get started!
A sample of one of the insights found in the playbook is below for reference:
We’ve observed that social media ads continue to provide exceptional results for our dealers. An early strategy adopter saw month-over-month leads increase more than 100%, their cost per click decreased over 150% and their cost per lead dropped over 60% compared to their previous vendor’s solutions.
Work with your Dealer Teamwork account team to customize these strategies for your dealership’s unique situation on your upcoming calls.
Dealers who see success in implementing these strategies overwhelmingly have something in common. They focus on teamwork with their staff and their vendor partners. Rather than trying to do all of these things alone, they ask for help. The theme of the rest of 2020, and potentially longer after, will be doing more, with less. Taking advantage of partnerships and teamwork is how dealers will accomplish this mission.
If you’re not a Dealer Teamwork client, you can reach out to our sales team here to get a personalized demonstration of our solutions. A live demo will help you understand how we can help your dealership adapt to today’s market.
Ready to get started? Download the playbook today!
