MPOP® digital marketing questions
Our goal is to make digital marketing easier to understand and use, but that doesn’t mean you won’t have questions along the way. Check out the most common questions we hear from dealers. Have more questions? Let us know, and we’ll get you the answer!
Who is Dealer Teamwork?
Dealer Teamwork is made up of a unique group of successful automotive professionals who were fed up with seeing unproductive marketing solutions. Our goal is to create the most valuable marketing resources available and change the way car dealers manage digital marketing. An essential element of a Dealer Teamwork client’s experience comes from our proactive, Google certified account management team and the support dealers receive.
What is the MPOP®?
Dealer Teamwork created automotive’s first Merchandising, Personalization, and Optimization Platform (MPOP®). This award-winning, patented solution helps dealers create, distribute and manage highly relevant marketing campaigns in real-time.
The MPOP®, Dealer Teamwork’s software solution, helps you manage your new car, used car and service offer marketing programs. Dealers build and modify their new monthly offers in the MPOP® dashboard. From there, offers are instantly pushed to their leaderboard page, model-specific smart landing pages, social media, email campaigns, and paid search campaigns. Nothing like this exists in any market segment!
A significant competitive advantage is created using the dealer’s transactional data (leases, payments, prices, APRs, etc.) to provide the best results for in-market buyers find easier.
What is a leaderboard page?
The leaderboard page is what we call the primary specials page. This page is where all of your offers are listed once published via the MPOP®.
There are three different leaderboard pages: New vehicles, used vehicles and service specials. This page helps shoppers see your payment offers easier and provide the information they need to help make a buying decision faster.
What is a Smart Landing Page?
A Smart Landing Page, or model-specific landing page, is a page we create for your website. Our team builds one landing page for each model you sell. Your offers are published to these pages, and your paid search traffic is sent to these pages.
These pages are designed to be highly relevant to improve your search engine rankings. We are continuously improving the SEO quality and conversion optimization of these pages to make them as efficient as possible.
What is the Specials Quality Score?
The Specials Quality Score is an essential part of our patented platform. This visual guide shows you how to create the most effective offers possible. When a new special is listed, the Quality Score is shown as red, yellow or green.
Your score increases as more items are added to your vehicles, such as the APR, lease payments and finance payments. The progress bar turns yellow, then green (pictured above “A”). The MPOP® will even provide you a list of the items needed to improve your quality score (pictured above “B”). This eliminates any questions you may have about creating effective, relevant and optimized marketing campaigns.
How long does it take to update my specials?
It takes only a few minutes to add a new or used car special, edit it and publish it live on your site. We are always working hard to improve usability and make it more efficient for you. You can also set the MPOP® to automatically pull from your inventory feed to create new specials with our Cruise Control feature.
Cruise Control Pro takes automation to the next level by creating real-time offers that also include national, regional, and store-branded incentives.
Once your inventory feed is connected, simply select a vehicle and make it live. The MPOP® does the rest for you by preparing it for an email campaign or social post and by automatically updating your paid search campaigns.
We only advertise a few specials every month. How many specials should I create for my dealership?
We recommend adding at least one special for every model your brand sells. Once you have these added, you should also consider adding offers for each trim level as well. This creates more content for your pages while giving the buyer more choices to help them make a decision. This is how the MPOP® helps improve the buying experience!
Pro Tip: ALWAYS make your best new car special your “Featured Offer” for each model you sell. This improves the experience on your model-specific landing pages, and it improves the performance, quality, and relevance, of your paid search ads.
You can create unlimited used car specials, it just depends on what you have available. And, you can also build up to 48 service specials.
Can I add real photos to my vehicle specials?
Yes, you sure can! We recommend it too. We’ll request a feed from your inventory provider during the account set-up process to show your real photos on the specials pages. Customers love real images!
Can I add videos to my vehicle specials?
Definitely! You can add a YouTube link to either an OEM video or your dealership’s video in the vehicle tab of the dashboard. Copy everything after the “/” in the sharing URL of your video. (IE: https://youtu.be/g5mLLbw8rwY )
Can I edit the text in my paid search ads from the dashboard?
When you edit your specials, your transactional offers and pricing publish to your campaigns in real-time. You are in 100% control of your campaigns when you add your data.
Your APRs, discounts, lease payments and prices update your ads to provide the most accurate, relevant and specific information for car buyers.
How many ads are in my Google Ads campaigns?
You can have up to 184 ad variations for each new car model campaign that you have running. Your used vehicle campaigns can have up to 46 individual ads for each vehicle.
This gives Google more choices to answer the shopper’s search query, and match their intent, with the most relevant ads possible. This is why it’s important to include as many elements as possible in your offers.
Can I add my specials to my dealership's group site as well?
Absolutely! We can help you add your specials to your group site. There is a one-time set-up fee for this. Contact your Account Managers for more details about how to integrate your offers into your group site.
What happens when my specials expire, or the vehicle sells?
You’ll get an email notification when your vehicle offers and service specials expire. The vehicle is removed automatically when it is sold. However, the MPOP® can automatically replace the sold vehicle with another offer immediately. This automation feature prevents you from missing sales opportunities. Your vehicle marketing efforts now become more accurate and consistent.
Can I edit the design of my pages?
Yes! You can customize the special’s page theme in your dashboard settings. You can also edit the content in the Pages Tool. This lets you edit the text, images, video and the order of your content sections.
Need help with a custom theme? Contact your Account Manager and they’ll be happy to help you with this.
What if I have a feature request? Can you help me?
Absolutely! Many of our best features have come from awesome dealers like yourself. Shoot us a detailed email with the request you’d like to see, and we’ll evaluate it and determine the best way to incorporate it into the platform.
If you have a bug fix request, please email us at firstname.lastname@example.org or call us directly at 833.201.2253.
How do I change the order of my specials? (Moving a special to the top, or bottom of the page?)
Yes! Changing the order of your specials is easy. In the editor, select a vehicle, drag the special by clicking the black arrow in the top right corner of the special’s box and drop it in a new spot.
Do I have to sign a lengthy contract with Dealer Teamwork?
NO! We never require our clients to sign a long-term contract. We have a month-to-month agreement. Although, once you see the performance of the MPOP®, you won’t want to stop using it!