Auto Outlets USA Case Study

  Leads Increased by 148%

  Appointments increased by 41%

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  Sales Increased by 24%

Success Story

How Putting Two Vendors Head-to-Head Produced Significant Results


Auto Outlets USA

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 Paid Search and Display Campaigns - A/B Test

Significant Marketing Results Were Achieved Almost Instantly

Auto Outlets USA ran an A/B Test of paid search and display campaigns that put Dealer Teamwork head-to-head with another SEM vendor. Each vendor had a $4,000 SEM budget to spend during the A/B Test. The following results were achieved. 

Dealer Teamwork Paid Search Campaigns:

 Impressions: 948% Higher

88,444 vs. 8,438

 Clicks: 413% Higher

3,243 vs. 632

 Cost per Click: 61% Lower

$1.81 vs. $4.70


Dealer Teamwork Display Campaigns:

 Click Through Rate: 5,852% Higher

10.12% vs. 0.17%

 Cost per Click: 97% Lower

$0.32 vs. $14.08

These results were achieved by following industry best practices. Google states that "successful paid search ads are specific, contain relevant transactional data and empower shoppers to take action."

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Auto Outlets Specials

"The layout and design of the MPOP™ is simple and easy to use! Dealer Teamwork's crew is always happy to help if there is an issue. They are always looking to improve the MPOP™. This is a great product to market our inventory fast, it has helped us get more leads than ever before and it has helped us have our best sales month ever too!" 

-Danielle Heyden, Webmaster, Auto Outlets USA

Keys to Success

The Right Digital Marketing Mix Executed Properly

As this A/B test shows, vendors who match transactional data in ads to the transactional data on their landing pages have better performing paid search. This is because their marketing better answers shopper's intent, and they provide consistent and transparent messaging through the entire experience. The following tools were crucial to Dealer Teamwork campaigns dominating this A/B paid search vendor test: 

Dynamic and Responsive Landing Pages

Responsive, Model-Specific Landing Pages

Dynamic Paid Search

Dynamic Paid Search

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