Did you know that you can add videos to your MPOP™ vehicle and service offers? Adding videos is one of the most straightforward features to use within the platform, and it can also be one of the most influential elements you add to your campaigns.
Dealer Teamwork recently introduced Body Style Landing Pages. These are another must-have element for your customers' online shopping experience. Unfortunately, Most car buyers don't know what they're looking for when they begin their shopping process.
Check out this excellent merchandising example from ChevyLand. They're placing the transactional data from their offers in the MPOP™ and placing them on the windshield of their vehicles! Notice the savings amount, lease payment, and the finance payment!
When running a paid search campaign, there are a wealth of tools at a dealer's disposal. Of those tools, Ad Preview Tool within Google Adwords is established as one of the most invaluable.
One of the best strategic tools for a digital marketing professional is a Landing Page. This single web page has a specific and unique purpose within your website, it is the first page users will land on when they click your ad so a proper user experience is imperative.