2018 Automotive Marketing Predictions includes changes in the way people buy cars, how vendors will help dealers and how connected cars will be marketed.
Have you ever wondered what is a considered a good or bad bounce rate? You might be surprised to find out a high bounce rate isn't always bad. To learn more about how to interpret bounce rate, read more!
Custom Thumbnails is a simple, small detail that can make a major difference! Often times the original thumbnail preview images don't look good. You can add a better image so your video looks even better and helps get more viewers to press the play button.
New Marketing Manager To Expand Branding and Product Initiatives.
The retail automotive industry is in the early stages of another significant shift - providing the transactional data shoppers need to make a buying decision. Large-scale customer shopping platforms such as TrueCar are a leading indicator of this change as they've already begun their rapid progression towards a transactional data-based shopping platform. This direction should act as a major wake-up call to the entire industry with regards to how car buyers are behaving and what they expect from their online shopping experiences.
During Sean Stapleton's recent DealerOn Webinar, "Top 5 Steps To Creating Your Biggest Competitive Advantage", he asked the large dealer audience to describe their current process for marketing their vehicles and their current offers.