Tips & Best Practices Archives

Category: Tips & Best Practices

8 Facebook & Instagram KPIs You Should Be Measuring

by DT Marketing
Apr 09, 2020
0

Updates added 11/24/20 Understanding how your digital campaigns are performing often poses a challenge for advertisers. Dealer Teamwork has compiled a list of key performance indicators (KPIs) that we use to evaluate the performance of our dealer’s social media campaigns to help make this process easier. Social media advertising’s role for automotive dealers First, let’s […]

Laptop with Facebook Research on the Screen

4 Must Know Tips for Automotive Facebook & Instagram Advertising Beginners

by DT Marketing
Apr 09, 2020
0

In today’s digital world, it’s easy to go down a rabbit hole researching social media set-up and strategy best-practices. It’s even easier to get lost as you try to narrow to a specific industry. We all know there’s no “one-size-fits-all” approach, but sometimes you just need some quick tips to get started. If you’re an […]

An Opportunistic Approach to COVID-19 Marketing Strategies for Our Valued Clients

by DT Marketing
Apr 09, 2020
0

We’ve seen a lot of dealers who have paused or decreased budgets with the concerns for the coronavirus rising. We are seeing this shift with dealers all over the country. This change in strategy opens the market for remaining advertisers to increase their online market share, capture traffic at a low CPC due to little […]

8 Marketing Challenges Dealerships Face Every Month

by Joe Friedrichsen
Mar 30, 2020
0

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

Don't Use This New Google My Business Feature

Do Not Use This New Google My Business Feature

by Joe Friedrichsen
Mar 24, 2020
0

Article last updated 3/31/2020 The COVID-19 Coronavirus pandemic is forcing many dealerships to change their hours of operation or even temporarily close their stores. If that includes your dealership, you’ll want to update your hours on your Google My Business (GMB) listing to let your customers know when and how you’re available. Here is the […]

6 Tips for a Safe Car Shopping Experience During COVID-19

by DT Marketing
Mar 18, 2020
2

As COVID-19 / coronavirus continues to evolve, impacts to daily life and business grow exponentially. The average car dealer primarily provides an in-store retail experience to their shoppers. That dynamic is likely not sustainable in the short-term amid growing health concerns. Smart dealers are looking for and implementing more creative solutions to ensure the safety […]

4 Google My Business Tips & Resources You Need to Know About

by Joe Friedrichsen
Mar 05, 2020
1

If you’re looking for additional Google My Business tips and resources to make your dealership stand out from the competition, you’ve come to the right spot! Check out our 4 must-know Google My Business tips and resources here: 1. Google Marketing Kit With the Google Marketing Kit, you can show off what makes your dealership […]

How Local SEO & Google My Business Can Benefit Your Dealership

by Joe Friedrichsen
Feb 19, 2020
3

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership. Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business […]

6.5 Tips for Measuring Search Engine Marketing (SEM) ROI

by DT Marketing
Dec 19, 2019
0

Is my search engine marketing (SEM) marketing working? It’s the golden question that all dealers leveraging digital marketing ask themselves regularly. Unfortunately, measuring the successes and failures of your SEM efforts is not always an exact science. It’s frustrating. We get it. However, with a little bit of organization, diligence and the right tools, you […]

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