Kocourek Ford Lincoln in Wausau, WI is the premier dealerships in Wisconsin, with over 800 new and pre-owned vehicles on their lot. Kocourek Ford Lincoln relies on the MPOP to build and display their inventory offers on their website. Visit site.
BMW of South Atlanta, part of SONS Automotive Group keeps their new car offers updated throughout the month using multiple lease offers to power their dealership's competitive advantage. This family-owned dealership loves the ability to give up-front pricing to their customers via the MPOP. Visit site.
Ken Grody Ford in California is the top-selling Ford store in the Orange County area. The ability to build offers that display cleanly on the website and consistent with the dealer group's brand. Ken Gordy Ford is also able to use the MPOP to benefit their paid search campaigns and give them they edge in this competitive California market. Visit site.
Mel Hambleton Ford has seen incredible improvements due to the relevancy created by the model-specific and service offer landing pages. Marketing costs have been reduced while sales increased. The MPOP recently contributed to a record 37 units, along with record profits, on a recent Saturday. Their use of video as part of the merchandising process contributes to their ongoing marketing success. Visit site.
Apple Valley Ford is one of the original dealers to use the MPOP and they have never looked back. They feature every model, multiple trim levels and consistently update their offers at a pace that keeps them in front of their competition every month. Targeted email marketing and paid search campaigns continue to improve the quality of traffic and conversions, as well as the cost-effectiveness of their efforts. Visit site.
Morrie's Minnetonka Ford keeps their new car offers updated throughout the month using multiple lease offers to power their dealership's competitive advantage. Their entire sales culture has been transformed as they're always prepared to display accurate transactional data to their shoppers across various marketing channels. Visit site.
Ricart Auto, an auto group with over 4000 vehicles on the ground, and the #1 used car dealer in the country, recently turned on the MPOP™ to help manage the task of merchandising and optimizing all of their vehicle specials. Their online shopping experience is being transformed to show more offers on vehicles while making it easier to browse the massive inventory. Visit site.
Motorwerks BMW is a major BMW dealer in the Twin Cities. Through Paid Search with Dealer Teamwork, Motorwerks BMW has seen an increase in store visits, a click through rate 95% higher than the industry average and top ad placement on both desktop and mobile. Visit site.
Suburban CDJR of Ann Arbor is in a highly competitive market in this college town outside of Detroit. This dealerships utilizes specific paid search campaigns highlighting their sponsorship and promotions with the University of Michigan Wolverines to stand above their local competition. Visit site.
Lithia Toyota of Redding, located in Redding, CA, uses the Cruise Control Pro in the MPOP™ to highlight their lease and finance offers. This means their offers are built with disclosures and rebates staright from the OEM in real-time and automatic. Visit site.
Gainesville Buick & GMC, part of Morgan Automotive Group, wanted to improve their multi-funnel touches within paid search as well as target lower-funnel customers. With the MPOP™, they could push new offers automatically to their website, Google AdWords, social channels and email campaigns – all in real-time. Visit site.
As GSM, the best MPOP™ feature for me, personally, is the ability to create and switch specials on the fly. The support from Dealer Teamwork is informative and has helped us to better align our marketing strategies with our internal processes. For example, we have begun showcasing inventory from our featured specials on our showroom floor with the specific pricing highlighted in that special. This often disarms customers who assume the deals we advertise aren't actually offered, the lack of bait-and-switch sales tactics leads to a better customer experience!
Internet Director |
Initially, we were sold on the MPOP™ because of its simplicity, simplicity in using the product and simplifying our digital marketing processes. It is now incredibly easy to market our inventory across digital channels, one update in the platform will push updates to our offers on our website and Facebook. When we use the tool to its full potential, it is a tool that is leaps and bounds better than what we have used in the past. Thanks Dealer Teamwork!
Jane Schroeder | Internet Manager | Dave Sinclair CDJR
I love the MPOP™ and the support that I have received from the Dealer Teamwork staff! The landing pages that Dealer Teamwork provided look beautiful and were so easy to set-up and manage. I love knowing that my team is finally learning about the right way to do marketing. It's refreshing to work with a company where everyone has a great personality and knows their stuff!
Judson Douglas Jr. | Director of Digital Marketing | Morgan Auto Group
The layout and the design are incredibly simple and easy to use! Dealer Teamwork's crew is always happy to help if there is an issue. They are always looking to improve the MPOP™! This is a great product to market our inventory fast!
Danielle Heyden | Webmaster | Auto Outlets USA
The look, feel and functionality of the MPOP™ are a huge improvement over the digital marketing processes I have used in the past. As I spend more time with it, the performance and results of the tool improves. I am constantly learning more and more about how I can market my inventory more efficiently; I have Dealer Teamwork and the MPOP™ to thank for that!
Jeremy Gleason | General Manager | McGrath City Hyundai
90% of our advertising budget goes to digital marketing, so having a tool as powerful as the MPOP™ is vital to our success. I can't stress that enough! With the automation of the MPOP™ and Dealer Teamwork doing the behind-the-scenes work in my paid search, I spend as little as 10 minutes a day checking on my specials rather than 3 hours trying to manually manage everything. The time savings and efficiencies have helped our dealership see a 10% lift in sales.
Brian Curtis | Internet Director | Patterson KIA of Arlington
Nothing compares to the MPOP™! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it.
Thomas Eggers | Internet Director | Nyle Maxwell Supercenter
I like how easily the MPOP™ makes our ads stand out from the competition. Now we have complete control of our marketing decisions. We don't have errors with our pricing, the correct lease and finance specials are updated right away and we're not disconnected from the entire marketing process.
Mark Johnson | Dealer Principal | Holmes Honda
Before I began working with Dealer Teamwork, it took me 20-25 minutes to update my offers page. With the MPOP™, I can create a special in less than 5 minutes because most of the information is automatically populated for me. Not only is this more efficient, it is bringing more customers to my showroom who are ready to buy. The MPOP™ helped me provide an amazing user experience for shoppers on my site that I did not have time to create on my own. Now the competition can't touch me!
Dennis Trent | General Sales/Internet Manager | Anchorage CDJR
The MPOP helps us be more competitive in a difficult market, especially for our Subaru leases. I love knowing that our vehicle offers and prices show up for any make and model search; it's very enticing for shoppers. I don't know of anyone else who can do what Dealer Teamwork does. I'm a big fan of the process and how easy it is to use. This solves a huge problem for us, thank you!
Ryan Green | Internet Director | Greeley Subaru