Dealer Teamwork Announces FCA Co-op Eligibility For Its MPOP® Social Media Marketing Product
Dec 03, 2019
Dealer Teamwork, an industry-leading digital marketing automation company, announced today that it is expanding its FCA co-op eligibility for Tier III automotive retail dealerships to include the company’s MPOP® Social Media Marketing product. Effective December 4, 2019, FCA dealerships can receive co-op reimbursement for using Dealer Teamwork’s MPOP® digital advertising platform to advertise new and used vehicle offers on Facebook and Instagram. FCA dealerships that sign up for Dealer Teamwork’s Gold and Platinum packages will also now automatically have MPOP® Social Media Marketing included at no additional cost.
“We’ve expanded the number of media channels FCA dealerships are co-op eligible to use and syndicate their MPOP® offers to,” said Dealer Teamwork’s Co-founder and Director of Marketing, Eric Miltsch. “Previously, dealerships could only receive co-op reimbursement to use the MPOP® to advertise offers on Google, Bing, YouTube and within email marketing campaigns. Now, that co-op eligibility extends to our improved MPOP® Social Media Marketing product. This enables FCA dealerships to advertise on Facebook and Instagram as well.”
Dealer Teamwork recently improved its MPOP® Social Media Marketing package by integrating the MPOP® with Facebook Marketplace. This integration allows dealerships to show all of their used vehicle offers to in-market shoppers on Facebook Marketplace. In addition, new and used vehicle offer ads being run on Facebook and Instagram now have improved audience targeting to better reach in-market shoppers who are most interested in buying a vehicle.
As an industry leader, Dealer Teamwork is focused on saving dealerships significant time, effort and money spent merchandising vehicle and service inventory to their digital marketing channels. Dealer Teamwork helps FCA dealerships convert more vehicle buyers on a variety of media channels while preventing lost sales opportunities. This is accomplished through Dealer Teamwork’s modern omnichannel, media optimization and advertising platform, the MPOP®.
The MPOP® improves speed-to-market and the quality of advertising and website traffic. This is done by enabling FCA dealerships to instantly push dynamically generated content like payments, current incentives and other valuable buying information, to their linked marketing channels.
Currently, FCA dealerships can use the MPOP® to advertise their inventory on Google, Bing, Facebook, Instagram, YouTube and email. Dealer Teamwork is expected to announce additional marketing channels that dealerships will be able to advertise their inventory offers on next year.
“We are honored to have worked so closely with FCA to make our MPOP® Social Media Marketing package co-op eligible for FCA dealerships,” said James Klaus, Dealer Teamwork’s Chief Sales Officer. “Our MPOP® Social Media Marketing product helps FCA dealerships increase sales opportunities by adding additional marketing channels for dealerships to advertise their inventory on. We look forward to continue serving FCA and its over 2,700 dealerships by continuously enhancing the MPOP® to meet the evolving needs of FCA and the automotive industry.”
About Dealer Teamwork
Dealer Teamwork is one of the fastest-growing SaaS companies creating first-class solutions for the retail automotive industry. Dealer Teamwork created the automotive industry’s first MPOP®, a patented Merchandising, Personalization and Optimization Platform. This omnichannel marketing platform creates a significant competitive advantage by syndicating dealership vehicle and service offer campaigns to more shoppers, effectively and efficiently.
Dealer Teamwork’s headquarters is in Eden Prairie, Minnesota, and services an international customer base from offices in California, Colorado, Nevada, New York and Texas.
Limited Time FCA Offer: All MPOP® fees waived for 60 days from the go-live date of the account. This offer expires December 31, 2019 at 11:59pm PST.