Dealer Teamwork, an industry-leading digital marketing automation company, announced today that MINI Tier III automotive retail dealers are now fully co-op eligible for Dealer Teamwork’s MPOP® Social Media Marketing product. Mini dealers can use Dealer Teamwork’s MPOP® digital advertising platform to advertise new and used vehicle offers on Facebook and Instagram. MPOP® Social Media Marketing will be automatically included at no additional cost for MINI dealers that sign up for Dealer Teamwork’s Gold or Platinum packages.

“We are committed to providing tier III MINI dealers every opportunity to affordably use our patented MPOP® to advertise offers in more places to reach more vehicle buyers — including social media,” said Peter Boesen, Vice President of Business Development at Dealer Teamwork. “By expanding our partnership with MINI, we are positioning ourselves as a leading social media advertising provider for tier III MINI dealerships.”

Previously, MINI dealers could only receive retail co-op to use the MPOP® to advertise offers on Google, Bing, YouTube and within email marketing campaigns. Now, those funds can also be used for Dealer Teamwork’s MPOP® Social Media Marketing product, which allows MINI dealers to advertise on Facebook and Instagram.

Dealer Teamwork recently improved its MPOP® Social Media Marketing package by integrating the MPOP® with Facebook Marketplace. This integration allows MINI dealers to show all of their used vehicle offers to in-market shoppers on Facebook Marketplace.

As an industry leader, Dealer Teamwork saves dealers significant time, effort and money spent merchandising vehicle and service inventory to their digital marketing channels. Dealer Teamwork helps MINI dealerships convert more vehicle buyers across multiple media channels while preventing lost sales opportunities. This is accomplished through Dealer Teamwork’s modern omnichannel advertising and media optimization platform, the MPOP®.

The MPOP® enables MINI dealers to instantly push dynamically generated content like payments, current incentives and other valuable buying information, to their linked marketing channels.

MINI dealers can currently use the MPOP® to advertise their inventory on Google, Bing, Yahoo!, MSN, AOL, Facebook, Instagram, YouTube and email.

About Dealer Teamwork

Dealer Teamwork is one of the fastest-growing SaaS companies creating first-class solutions for the retail automotive industry. Dealer Teamwork created the automotive industry’s first MPOP®, a patented Merchandising, Personalization and Optimization Platform. This omnichannel marketing platform creates a significant competitive advantage by syndicating dealership vehicle and service offer campaigns to more shoppers, effectively and efficiently.

Dealer Teamwork’s headquarters is in Eden Prairie, Minnesota, and services an international customer base from offices in California, Arizona, Nevada, New York and Texas.

See the original press release here.

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