Dealer Teamwork is now a listing partner for Facebook Marketplace. Here we answer all your burning questions about what this means for you and your dealership along with how you can take advantage of this new MPOP® product offering.

What’s New? 

With Dealer Teamwork being a listing partner for Facebook Marketplace, car dealerships can now sign up with Dealer Teamwork to promote their used vehicle inventory directly on Marketplace.

All of your used vehicle offers are automatically merchandised in the MPOP® and are then published to Marketplace via the platform. Syndicated offers from the MPOP® result in higher engagement, generate more sales opportunities and increase your overall reach.

What is Facebook Marketplace? 

Facebook Marketplace is a convenient destination for people to discover, buy and sell items. People can find what they’re looking for by filtering their results by location, category and price. By listing on Marketplace, you can reach car buyers where they’re already shopping.

For car dealerships, Facebook Marketplace offers a dedicated discovery and search experience designed to help people find their next vehicle and to help local dealerships reach the millions of people who are already looking for used vehicles on Marketplace every day.

 

What Are the Benefits for Me? 

• Use the power of the MPOP®’s automation to push all your current used vehicle offers to Marketplace in real-time
• Reach more used car buyers by appearing to millions of people where they’re already browsing used vehicle listings
• Improve customer service & response times by responding quickly to interested buyer questions with Facebook Messenger
• Show useful information to shoppers who can click to view details like price, model and mileage
• Reach car shoppers on-the-go using mobile-friendly vehicle listings specially formatted for phones
• No listing fees or commission mean you don’t have to worry about paying Facebook to list your used vehicles.
• Transparent, daily reporting is available to you courtesy of Dealer Teamwork to make evaluating your performance easier.  Dealer Teamwork compiles reporting directly from your Facebook Marketplace catalog.*

How Does the MPOP® Integrate with Facebook Marketplace?

The MPOP® syndicates all of your used vehicle offers to Facebook Marketplace the same way the platform currently pushes your new and used vehicle and service offers to your various digital marketing channels in real-time.

How Much Does Facebook Marketplace Cost? 

Facebook Marketplace is a free service and does not have any listing fees or commissions.

The MPOP® integration with Facebook Marketplace is included in the MPOP® Used Vehicle Marketing package. If you’re already using Used Vehicle Marketing, you’re eligible to integrate with Facebook Marketplace today!

If you don’t have Used Vehicle Marketing and would like to add it to your package, contact your Account Manager.  If you are new to Dealer Teamwork, reach out to our Sales team here.

How & When Can I Sign Up?

Dealer Teamwork’s integration with Facebook Marketplace is available starting September 25, 2019. Current clients should work with their Account Manager to get set up. New clients should work with our Sales team to get set up with a package including Facebook Marketplace.

Can I Use Multiple Inventory Listing Partners?

You can, but Facebook advises against it. Facebook recommends that you only work with one inventory partner. If you work with more than one partner, you may receive fewer leads overall from Marketplace.

Additional Questions?

Contact your Account Manager directly or Dealer Teamwork’s Sales Department for more information.

*Reporting updates are typically available every 24-36 hours from Facebook to Dealer Teamwork in regards to Facebook Marketplace.  Facebook provides stats on listing views, messages about the vehicle and clicks to your dealership phone number.