As of July 2018, Ford Co-op funding doubled from .25 to .50 points per vehicle. Average Co-op increased from $90 to $180 per vehicle. Digital spending requirements for dealers increased from 50% to 75%.*
What does this mean for the average dealership? It means the Average Digital Co-op increased from $45 to $135 per vehicle, a $90 increase per vehicle! This means a dealership selling an aver age of 100 new vehicles per month will receive an average of $9000 worth of additional Digital Co-op per month!** Imagine the results could see in paid search with this enhanced Digital Co-op.
How can your Ford dealership make the most of this increased budget?
Dealer Teamwork is proud to be an exclusive Ford Direct marketing partner, and we are co-op approved! Ford Dealers can now use our patented MPOP™ – a Merchandising, Personalization and Optimization Platform – as the preferred method of creating, distributing and managing online marketing efforts.
Ford Dealer MPOP™ Features Include:
New, Used and Service Marketing
Responsive, Model-Specific Landing Pages
Unlimited, Mobile-friendly Email Campaigns
Dynamic Paid Search Campaigns with Transactional Data
Cruise Control - Automated Offer Generator
Transparent Google Data Studio Reporting
Proactive Google and Bing Certified Account Management
Implementing the MPOP™ is easy because it is website and CRM agnostic. We aim to solve the biggest problems associated with managing vehicle and service merchandising, not create more roadblocks to implementing successful and relevant marketing campaigns.
We make digital marketing easy to understand and use so you can improve and manage your daily operations better. The end result is a more engaging and personalized online car buying experience for shoppers.
Your marketing processes will become more effective and efficient when using the MPOP™. But don’t just take our word for it, check out this recent case study to see the significant results achieved by a Ford dealer using the MPOP™.
"Dealer Teamwork and the MPOP™ helped us cut duplicate vendors and we now dominate paid and organic search listings in our market. These efficiencies allow to generate more, higher qualified leads on our own so that we don't have to rely on paying for leads. This, in turn, has lead to a 30% lift in traffic and leads for our Ford store since switching to Dealer Teamwork."
Chief Operating Officer
Kocourek Automotive Group
"I love the MPOP™ and the support that I have received from the Dealer Teamwork staff! The landing pages that Dealer Teamwork provided look beautiful and were so easy to set-up and manage. I love knowing that my team is finally learning about the right way to do marketing. It's refreshing to work with a company where everyone has a great personality and knows their stuff!"
Judson Douglas Jr.
Director of Digital Marketing
Morgan Auto Group
"Nothing compares to the MPOP™! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it."
Nyle Maxwell Supercenter