Ford Google Case Study

Combining the MPOP™ platform with Paid Search drives Paid and Organic traffic with a consistent message to potential buyers.

 View the full Case Study Here

13.6% Increase in Phone Calls

13.6% Increase in number of phone calls

7.4% Reduction in Cost-Per-Click

7.4% Reduction in cost-per-click

10% Improvement in Average Position to 1.3

10% Improvement in average position to 1.3


  • With the MPOP™ automatically pushing the transactional data into AdWords, Mel Hambelton Ford was able to be more responsive to their changing market conditions and experienced a 12% lift in sales, resulting in record profits.
  • Reduction in cost-per-click helped Mel Hambelton Ford realize more results for their budget.

View Entire Case Study

See what Phil Nightingale from Mel Hambelton Ford had to say about these results: 

  “Nothing compares to the MPOP™ and the partnership we have with Dealer Teamwork! They work with me weekly to review my strategy, offers and search. They are a trusted partner and really put the team in teamwork. My sales have increased, profits have improved and I feel I have a better grasp on my overall strategy. Thank you Dealer Teamwork!”
Phil Nightingale - General Manager, Mel Hambelton Ford
Learn More About the MPOP™

Google Premier Partner

Dealer Teamwork has been a proud Google Premier Partner since 2016. Learn more about the superior service we can offer you here.