Did you know that you can add videos to your MPOP® vehicle and service offers?
Adding videos is one of the most straightforward features to use within the platform, and it can also be one of the most influential elements you add to your campaigns.
Check out the videos Jake Sweeney Chevrolet adds to their offers. These videos personalize the shopping experience more, create more engagement and help influence the conversion process to drive more leads.
First off, every dealer should have a video and media creation strategy to build an ongoing library of videos hosted on Youtube.
Youtube reaches more 18-49-year-olds than any other TV network.
Youtube videos reach more car shoppers aged 25-54 than any cable network.
Youtube is the #1 destination automotive video research with 4 million views daily.
Next, what type of content do automotive shoppers engage with the most?
Highlights of the vehicle options and features: 41%
Walkthrough of the vehicle interior and exterior: 39%
Professional vehicle reviews: 32%
Vehicle test drives: 30%
Customer reviews and testimonials: 28%
Lastly, let’s review the key reasons why Dealer Teamwork added this essential features to offers in the MPOP®. (And also why every model-specific landing page also has a video)
97% of automotive shoppers who watch a video act afterward.
47% visit the dealer after watching a video
42% search inventory after watching a video
40% research more online after watching a video
Adding videos to your offers is simple. Watch this instructional How-To video to see how quickly you can start adding videos.
Please contact your Dealer Teamwork Account Manager with any questions about adding videos to your offers in the MPOP®!