Our latest update to the MPOP® includes new enhancements to help you efficiently build the most effective email campaigns, easier and faster! Learn about the updates and how to create an email campaign using the MPOP® by watching the video. Video transcript and additional resources included below.
Please note: if you want to use the new email tool functionality, you need to ask your Dealer Teamwork Account Manager or Support to turn it on for your account.
How to Create an Email Campaign Using the MPOP®
Hey, everyone! We’re excited to announce the newest enhancements for the MPOP® email tool, and man, does it look awesome!
First, you need to navigate to the email campaign builder. Once you log into your account, just like you did before, you’re going to click on MPOP® (NOTE: previously labeled Launch Control) in your navigation menu bar, then select Export as CRM/Email Campaign.
There, you’ll see we’ve updated the entire layout, which makes it even easier to create an email campaign than it was before.
Second, we’re going to click on the Choose Specials button, which allows you to see all of your specials listed between new and used. And, we made it even easier to search for a specific special, because you can now filter by All, New or Used.
Let’s go ahead and create a new campaign. In the “Choose Specials” window, you can quickly see which specials are listed. You’ll also see which of your specials are included in your paid search campaigns because they are marked with the AdWords icon.
For this example, let’s select the first four vehicles. Once those are selected, you can close the “Choose Specials” window.
You now have your initial template, and you can see how the specials were automatically ordered. But, let’s say you want to change the order. You can easily click to drag, drop and reorder the specials, in real-time, until you get them in the order you’d like. It’s that simple.
With this latest dev release, we’ve also included a new settings menu for the email campaign builder. You can choose to either show your disclaimers after each special or group the disclaimers at the bottom of the email. Let’s say we want to change the settings to show the disclaimer after each, just select the button.
Now, let’s say we want to change this layout from a one-column design to a two-column design. Simply change the Column Layout from One Column Layout to Two Column Layout.
Now we have the order we want, each one listed with a disclaimer and a two-column layout. It’s that easy!
Once you’re happy with the content and layout, click the Copy Code button, and the MPOP® will automatically copy the code needed, right to your clipboard. Then, you can paste it into your CRM.
That’s it – it’s super simple, easy to use and it looks great!
Plus, we made it easy for you to track your MPOP® email campaign performance within your Google Analytics. No third-party reporting; all of your campaign data is 100% accessible in your own account.
Every campaign includes Google UTM tracking codes within the images and CTAs. Creating UTM tags for your email campaigns takes a lot of time. Save more time with pre-set UTM tags and become more productive!
View your email campaign activity by viewing the Source/Medium reporting within the Campaign section of your analytics account.
Want to start using the latest version of the MPOP® Email Tool? Contact your Dealer Teamwork Account Manager or Support now!