MOTORWERKS BMW CASE STUDY

Google Premier Partner Award Finalist for Mobile Innovation

Refining a top BMW dealership’s mobile paid search strategy leads to ground-breaking performance and tangible ROI with store visit conversions.

Motorwerks BMW Case Study

Dealer Teamwork helped Motorwerks BMW improve their mobile approach by eliminating non-specific ad copy and lack of relevant search criteria from their paid search campaign strategy. Through use of Dealer Teamwork's MPOP™ technology, Motorwerks BMW increased their effectiveness and speed-to-market. This is because the MPOP™ empowers them with the ability to syndicate marketing messaging, tailored to the modern mobile customer, to their primary online marketing channels with a single update.


 View the full Case Study Here


303 Store Visit Conversions

303 Store Visits from Mobile Ads in One Month

1.6 Average Position on Mobile

1.6 Average Position on Mobile Devices

95% Better Clickthrough Rate than Industry Average

95% Better Clickthrough Rate (CTR) than Industry Average


Results

Dealer Teamwork helped Motorwerks BMW improve the performance of their paid search by targeting and segmenting their campaigns to reach the modern car shopper at each stage of the buying process. The modern customer lives on their cellular device, so optimizing for high visibility on mobile devices was critical to the success of this new strategy. This strategy lead to record breaking clickthrough rate engagement on their mobile campaigns drove over 300 store visits in one month alone.

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See what Matt Mickelson from Motorwerks BMW had to say about these results: 


“Dealer Teamwork’s approach and customer service is like nothing I’ve seen before. They helped us refine our digital strategy by targeting for more specific search criteria and by empowering us with dynamic, model-specific ad campaigns and landing pages. I know it’s working because we are consistently in position 1 or 2, rather than position 3 or 4, which is especially important for mobile.”
Matt Mickelson - General Manager, Motorwerks BMW


Google Premier Partners Award Finalist Recognition

Because of the impressive results that Motorwerks BMW achieved with us in mobile advertising, we applied to the Google Premier Partner Awards in the Mobile Innovation category. In August of 2018, we were selected as finalists for the Mobile Innovation award! We are so honored and humbled to be chosen as a finalist and look forward to the winner being announced. Congrats to the other finalists in the Mobile Innovation category!

  • Dealer Inspire
  • Evolve Digital Labs
  • Leadaki
  • Raccoon Marketing Digital
  • Webfoco Tecnologia e Publicidade
  • Wpromote, LLC

Learn More About the MPOP™

Google Premier Partner

Dealer Teamwork has been a proud Google Premier Partner since 2016. Learn more about the superior service we can offer you here.