MPOP® Inspired Window Merchandising
- by Eric Miltsch
Feb 20, 2018
Dealers work so hard to drive the customer to their website and even harder to get them in the showroom and ultimately out on the lot. Unfortunately, there can be a disconnect between the information found online and what they see on the vehicles.
Check out this excellent merchandising example from ChevyLand. They’re using the MPOP®’s transactional data on the windshield of their vehicles! Notice the savings amount, lease payment, and the finance payment!
It’s well known that shoppers will often flip-flop on their original vehicle choice. Nearly 30% of shoppers don’t buy the vehicle they came in to see and wind up switching to another model. (Cox) Up to 30% of shoppers consider an Electric vehicle, but only 3% of them wind up buying one. (ArsTechnica)
Shoppers still have the same questions while browsing the lot!
- What’s the finance payment?
- How much is a lease?
- What’s the savings?
This is such a great method of ensuring seamless experiences online and offline!
Great work ChevyLand!