Nissan Google Case Study

Lithia Nissan of Medford broke from inefficient traditional digital marketing with targeted AdWords powered by Dealer Teamwork’s MPOP™.

 View the full Case Study Here

75% Impresssion Share

75% Impression share

102% Organic Search Traffic

102% Increase in organic search traffic

$1800 Budget Savings

$1800 Monthly budget savings with similar results


  • The MPOP™ enabled Lithia Nissan to improve their market reaction time as well as the speed of getting specials to go live – often within a day of inventory entry.
  • 1.8 average position ensured maximum visibility to the targeted keyword audience.
  • Strategically stepping away from branded store campaigns, Lithia Nissan focused their AdWords campaign on automotive customer moments achieving 50% increase in conversion rate.

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See what their Dealer Teamwork Account Executive, Joyce Ernst, had to say about these results: 

  "It has been a phenomenal learning experience to work with the leadership of Lithia Nissan of Medford because it is truly a partnership working with them. The MPOP™ was built for dealerships and is refined every day with the feedback we get through relationship building with our clients."
Joyce Ernst - Account Executive, Dealer Teamwork
Learn More About the MPOP™

Google Premier Partner

Dealer Teamwork has been a proud Google Premier Partner since 2016. Learn more about the superior service we can offer you here.