FordDirect AdVantage Digital Advertising Program
Build & manage omnichannel campaigns easier & faster
Create, distribute and manage vehicle and service offers across digital channels in real-time with the MPOP®. Using relevant offers in ads makes campaigns more engaging to car buyers. Automatically coordinating those offers cross-channel via 1 platform means better results and less work for you!
Generate higher-quality sales opportunities
Quantity of traffic is important, but quantity without quality is a waste of your precious digital dollars. Dealer Teamwork campaigns focus on reaching more in-market shoppers and driving more ready-to-buy shoppers to your dealership.
Proven results, patented technology.
Dealer Teamwork is honored to serve the Ford dealer network as a premier partner in the FordDirect AdVantage Digital Advertising program, and our services are part of the Ford Retail Co-op and Lincoln Ad Covenant programs. Our combination of best-in-class dealer support and automation technology (the MPOP®) has already helped many dealers improve their digital campaign quality and performance. Let us help you too!
FordDirect AdVantage Program Packages
Ford Digital Marketing Package Includes
- 5 New Vehicle Offers Landing Pages
- 3 Used Vehicle Offers Landing Pages
- 1 Service Offers Landing Page
Media Channels
- Google Ads - Desktop Text Search, Mobile Text Search, Display, Retargeting
- Microsoft (Bing) Advertising
- YouTube Ads
- Facebook & Instagram Ads - Automotive Inventory Ads (AIA)
- Facebook Marketplace
Add-On Media Buys
- Local SEO - GMB Optimization, Reporting, Automated Citation NAP Record Management - $349/mo
- Facebook & Instagram Ads Custom Campaign - $349/mo
For media spends of $1,000 - $5,000
Ford Digital Marketing Package Includes
- 10 New Vehicle Offers Landing Pages
- 3 Used Vehicle Offers Landing Pages
- 1 Service Offers Landing Page
- 10 Additional Landing Pages
Media Channels
- Google Ads - Desktop Text Search, Mobile Text Search, Display, Retargeting
- Microsoft (Bing) Advertising
- YouTube Ads
- Facebook & Instagram Ads - Automotive Inventory Ads (AIA) & On-Facebook Destination for AIA
- Facebook Marketplace
Add-On Media Buys
- Local SEO - GMB Optimization, Reporting, Automated Citation NAP Record Management - $349/mo
- Facebook & Instagram Ads Custom Campaign - $349/mo
For media spends of $5,000 – $10,000
Ford Digital Marketing Package Includes
- 10 New Vehicle Offers Landing Pages
- 3 Used Vehicle Offers Landing Pages
- 1 Service Offers Landing Page
- Up to 25 Additional Landing Pages
Media Channels
- Google Ads - Desktop Text Search, Mobile Text Search, Display, Retargeting
- Microsoft (Bing) Advertising
- YouTube Ads
- Facebook & Instagram Ads - Automotive Inventory Ads (AIA), On-Facebook Destination for AIA & 3 Custom Campaigns/mo
- Facebook Marketplace
Add-On Media Buys
- Local SEO - GMB Optimization, Reporting & Automated Citation NAP Record Management - $349/mo
- Facebook & Instagram Ads Custom Campaign - $349/mo
For media spends of 10,000+
*Per rooftop. Pricing & packages subject to change at any time.
Frequently Asked Questions – FordDirect Dealer Program
What are the advantages of enrolling with FordDirect & Dealer Teamwork?
Good question. Ford and Lincoln dealers using Dealer Teamwork’s approved digital advertising services and our patented marketing automation technology experience these added benefits:
- Direct billing, consolidated with
your parts statement - Automatic co-op submission
- More campaign accountability with
built-in phone tracking - Access to FordDirect’s exclusive
audience data for better ad targeting - More support from Ford/Lincoln
account reps + dedicated Dealer
Teamwork digital strategists
Do in-program dealers experience better results vs. out-of-program dealers?
Yes. In one study, a dealer experienced 136% more leads
and a 57% lower cost-per-lead (CPL) vs. a non-FordDirect AdVantage program dealer.
*Compares Q4 2020 performance of an in-program FordDirect AdVantage program dealer vs Q4 2020 performance of a non-program Ford dealer, both measuring Google Ads search campaigns. Leads include calls from ads, website click-to-call, click-to-chat, Google My Business (GMB) click-to-call & form submissions.
What’s the best FordDirect AdVantage premier partner package for my dealership?
Choosing the best Ford digital marketing package for your dealership depends on many factors, for example: dealership size, location, inventory, market competition, budget limitations, etc. can all come into play. The best way to determine the best package for your dealership is to speak with our team here.
Do I have to sign a long-term contract in Dealer Teamwork's FordDirect program packages?
No, we work on 30-day terms. Review the packages here.
Does the MPOP® include SEO?
Yes! The MPOP® bundles all search engine optimization efforts for Dealer Teamwork created pages. Dealer Teamwork manages the content and on-page optimization efforts for Dealer Teamwork created pages to ensure higher, local organic rankings to attract more in-market car buyers.
Do any of Dealer Teamwork's Ford packages include listing vehicles on Facebook Marketplace?
Yes! Each package includes the ability to automatically share your MPOP® used vehicle offers to Facebook Marketplace for greater exposure. Plus, the MPOP® can merchandise your entire used inventory automatically to save you time while providing more shopping information car buyers care about than standard inventory feeds provide.
Can I use Ford co-op funds to cover my expenses?
Yes! Dealer Teamwork is 100% co-op eligible for Ford dealers when funds are available.
