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MINI Certified Marketing

High-performance marketing.

MPOP Technology, Landing Pages & Ads on Multiple Devices

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Build & manage omnichannel campaigns easier & faster

Create, distribute and manage vehicle and service offers across digital channels in real-time with the MPOP®.  Using relevant offers in ads makes campaigns more engaging to car buyers. Automatically coordinating those offers cross-channel via 1 platform means better results and less work for you!

Learn more.

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Generate higher-quality sales opportunities

Quantity of traffic is important, but quantity without quality is a waste of your precious digital dollars.  Dealer Teamwork campaigns focus on reaching more in-market shoppers and driving more ready-to-buy shoppers to your dealership.

See it in action.

Dealer Teamwork Landing Page & Ad for MINI brand

Proven results, patented technology.

Dealer Teamwork is honored to serve the MINI dealer network as a MINI Certified Digital Advertising Provider offering 50% co-op eligibility.  Our combination of best-in-class dealer support and automation technology (the MPOP®) has already helped many dealers improve their digital campaign quality and performance.  Let us help you too!

1
For
$1,299*
per month

Silver Package

Suggested Media Budget to Maximize Performance

$1,000 - $5,000

Website & SEO
  • MPOP® New, Used & Service offers landing pages
  • 5 Model-specific landing pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns

Social Media
  • Facebook Marketplace

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers

Client Services Support
  • Monthly reporting
  • Monthly review & strategy call

One-time Set-up Fee - $750

GMB/Local SEO Add-on - $299/mo + $99 Set-up Fee
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GMB profile
  • Local SEO directory listing management
2
For
$2,398*
per month

Gold Package

Suggested Media Budget to Maximize Performance

$5,000 - $15,000

Website & SEO
  • MPOP® New, Used & Service offers landing pages
  • 10 Model-specific landing pages
  • 3 New Vehicle body-style landing pages
  • 3 Used Vehicle body-style landing pages
  • Service loaner landing pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns
  • Inventory-specific Used Vehicle campaigns
  • Fixed Operations/Service campaigns
  • Display retargeting

Social Media
  • Facebook Marketplace
  • Facebook Ads

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers
  • New Vehicle personalized offers
  • MPOP® Assistant (Shift Administered)

Client Services Support
  • Monthly reporting
  • Semi-monthly review & strategy calls

One-time Set-up Fee - $750

GMB/Local SEO Add-on - $299/mo + $99 Set-up Fee
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GMB profile
  • Local SEO directory listing management
3
For
$3,398*
per month

Platinum Package

Suggested Media Budget to Maximize Performance

$15,000+

Website & SEO
  • MPOP® New, Used & Service offers landing pages
  • Model-specific landing pages
  • New Vehicle body-style landing pages
  • Used Vehicle body-style landing pages
  • Service loaner landing pages
  • Customization/Additional pages

Search Engine Marketing
  • Branded, Dealer terms, GEO-targeted campaigns
  • Make/Model campaigns (New Vehicles)
  • Used inventory campaigns
  • Inventory-specific Used Vehicle campaigns
  • Fixed Operations/Service campaigns
  • Display retargeting
  • Dynamic display
  • YouTube campaigns

Social Media
  • Facebook Marketplace
  • Facebook Ads
  • Instagram Ads

Offer Generation
  • Fixed Operations/Service offers
  • Used Vehicle Offers
  • New Vehicle OEM offers
  • New Vehicle personalized offers
  • MPOP® Assistant (Shift Administered)

Client Services Support
  • Monthly reporting
  • Weekly review & strategy calls

One-time Set-up Fee - $750

GMB/Local SEO Add-on - $299/mo + $99 Set-up Fee
  • Adding UTM tracking links to primary CTAs
  • Adding Products & Services UTM links
  • Adding Appointment UTM links
  • Adding Product content (when available)
  • MPOP® connection to GMB profile
  • Local SEO directory listing management

*Per rooftop. Pricing & packages subject to change at any time.

Frequently Asked Questions – MINI Dealer Program

What’s the best package for my dealership?

Choosing the best package for your dealership depends on many factors, for example: dealership size, location, inventory, market competition, budget limitations, etc. can all come into play.  The best way to determine the best package for your dealership is to speak with our team here.

Do I have to sign a long-term contract?

No, we work on 30-day terms.  Review the packages here.

Does the MPOP® include SEO?

Yes!  The MPOP® bundles all search engine optimization efforts for Dealer Teamwork created pages.  Dealer Teamwork manages the content and on-page optimization efforts for Dealer Teamwork created pages to ensure higher, local organic rankings to attract more in-market car buyers.

Do any of the packages include listing vehicles on Facebook Marketplace?

Yes!  Each package includes the ability to automatically share your MPOP® used vehicle offers to Facebook Marketplace
for greater exposure.  Plus, the MPOP® can merchandise your entire used inventory automatically to save you time while providing more shopping information car buyers care about than standard inventory feeds provide.

Are MINI dealerships co-op eligible to advertise on social media using the MPOP®?

Yes!  MINI dealerships are fully co-op eligible for Dealer Teamwork’s MPOP® Social Media Marketing
product. MINI dealerships can use Dealer Teamwork’s MPOP® digital advertising platform to advertise new and used vehicle offers on Facebook and Instagram. MPOP® Social Media Marketing is automatically included at no additional cost for MINI dealerships that sign up for Dealer Teamwork’s Gold or Platinum packages.