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What Is The MPOP®?

Automotive’s most dynamic digital marketing platform.

Dealer Teamwork's MPOP Platform, Landing Pages & Ads

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Vehicle & service offers that reach customers faster

Car dealers can now create and manage offers with the details that attract car buyers and service customers. Add your lease payments, finance payments, APR, savings amounts, OEM incentives, rebates and much more, instantly.

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Connect with car shoppers, anywhere

The MPOP® helps dealers do more than create highly-relevant offers.  It also automatically publishes offers to your website and the places car shoppers spend the most time: search engines, social media and email.

How does the MPOP® work?

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Dealer Teamwork Landing Page CTAs with Relevant Product Pricing Data

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Generate more sales opportunities

MPOP® powered ad campaigns and dynamic landing pages are optimized for actionable sales opportunities.  Car shoppers get exactly what they need to make a decision: current offers, helpful content and videos. No gimmicks to view pricing or third-party lead collection.

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MPOP® Integrations

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MPOP® New Vehicle Marketing

  • MPOP® new vehicle merchandising tools
  • Dynamic new vehicle specials page & model / trim-specific landing pages
  • Real-time syndication to digital ad campaigns
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MPOP® Used Vehicle Marketing

  • MPOP® used vehicle merchandising tools
  • Dynamic used vehicle specials page & body style landing pages
  • Custom content pages available
  • Real-time syndication to digital ad campaigns
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MPOP® Service Marketing

  • MPOP® service / fixed ops merchandising tools
  • Dynamic service-specific landing pages
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Dynamic Paid Search Marketing

  • Dynamic new / used vehicle & service campaigns
  • Remarketing advertising
  • Google display network ads
  • Gmail display advertising
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Social Media Marketing

  • Facebook & Instagram retargeting
  • Facebook & Instagram product catalog carousel ads
  • Facebook Marketplace advertising
  • Real-time Facebook business page posting
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Email Marketing

  • Native MPOP® email campaign content creation
  • Include current new, used & service offers
  • CRM / email tool agnostic (generates HTML code)
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Organic Search

  • Content- and media-rich landing pages increase organic rankings
  • Optimized for more conversions & leads, including no-click searches
  • MPOP® offers contribute to healthy content changes that help boost rankings
  • Improved marketing ROI
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Google Data Studio Reporting

  • Fully customizable
  • Compatible with all data sources
  • Track conversions & leads easier
  • Interactive, real-time & transparent

Frequently Asked Questions – the MPOP®

What is the MPOP®?

The MPOP® stands for a Merchandising, Personalization and Optimization Platform.  The platform helps car dealers merchandise, personalize and optimize new and used vehicle and service offers for the web easier and faster.

This patented technology allows car dealers to create and syndicate content consistently across digital marketing channels such as their website, model-specific / body-style specific landing pages, search engines, social media and email campaigns.

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How does the MPOP® work?
  1. Inventory feeds are pushed into the platform
  2. Dealers merchandise their new vehicles, used vehicles and fixed operations services
  3. Offers are published to the dealer’s website and digital marketing channels in real-time

See it live.

How will the MPOP® help my dealership?

With the MPOP®, auto dealers have more control over their advertising message than ever before!  The tool enables dealers to create fully merchandised offers with lease and finance payments, savings, MSRP, compliant disclaimers, relevant CTAs, service coupons, etc. down to the make, model and trim level.

The MPOP® helps dealers:

  • Automatically update their website & online advertising in real-time
  • Improve the quality & relevance of ad campaigns
  • Increase conversions and engagement
  • Sync marketing messages across online channels with greater accuracy
  • Generate higher-quality leads at a lower cost

Request a demo.