How should auto dealer paid search marketing work?
Auto dealer paid search ads with payments and prices should link to relevant landing pages with matching prices. This lowers cost per click (CPC) while improving conversions, and your ROI.
You are in charge of your paid search ads. MPOP® campaigns update vehicle offers in real-time – no manual edits or waiting for updates from your website provider.
Current automotive dealer paid search marketing solutions don’t give this level of control, transparency, and relevance.
Build instantly. Deliver quickly.
Effective and relevant auto dealer paid search ad campaigns significantly improve your dealership’s performance.
Create, distribute and manage paid search campaigns with Expanded Text Ads. Ads that answer shoppers’ questions get more clicks from qualified car buyers.
Deliver up to 184 model-specific ads for each vehicle. The MPOP® powers your payments and prices to give your automotive campaigns the edge it needs.
- Search Engine Marketing (SEM) / Pay-per-click (PPC)
- Dynamic and standard advertising formats
- Previously called Google AdWords
- Mobile-first advertising strategies
- SEM / PPC campaigns are tailored to the modern, mobile shopper
- Display ads run on the Google Display Network
- Come in standard or responsive ad formats
- YouTube TrueView video ad format
- Also know as pre-roll ads
Gmail Display Advertising
- A special format of display ads served to Gmail users
- Comes in an opened and closed format (like an email)
- Remarketing ads served to previous visitors to your website
- Convert returning visitors with targeted messaging
Search Engine Optimization (SEO)
- Dealer Teamwork content is optimized to rank highly in organic search
- All client-facing employees are Google certified and trained in SEO Industry best-practices
Google Premier Partner Certification
- Highest level in Google Partner program
- Dealer Teamwork is in Google’s specialized automotive pod
A Merchandising, Personalization, and Optimization Platform
Marketing for your dealership has never been easier. First, connect your digital marketing channels and inventory feeds to the MPOP®. Second, merchandise your vehicles in the MPOP®. Then, the MPOP® does the rest.
It’s that simple. Your content is sent to your marketing channels in real-time, all in one platform!