Limited Time Offer - $299/mo for Social Media Marketing*
*Limited Time Offer - $299/mo for Social Media Marketing
For a limited time current clients are eligible for an introductory Social Media Marketing package offer. Offer expires 11/30/2019. Some exclusions may apply. *See full offer details at the bottom of this page. Contact your Account Manager to sign up.
Post & advertise on social media automatically
Dealer Teamwork’s MPOP® platform helps dealers syndicate their current vehicle and service offers to social media channels with less manual effort. When enrolled, offers are immediately available to post to Facebook, vehicle offers are pushed to Facebook and Instagram ads, and your used vehicle offers are automatically published to Facebook Marketplace.
Reach more car buyers in more places
Tap into Facebook and Instagram audience networks to reach new and returning customers. You can retarget previous website visitors to remind them of offers they recently viewed, target lookalike audiences and in-market shoppers with Facebook Marketplace listings.
Convert more car shoppers into car buyers
With an average of 80% of car shopping touchpoints being digital, you can’t afford to miss out on social media audiences.1 The MPOP® makes it easier and faster to get your current offers in front of car buyers on Facebook and Instagram opening your dealership up to more lead generation opportunities.
What is Dynamic Social Media Marketing?
Dynamic Social Media Marketing connects your offer creation efforts in the MPOP® with Facebook and Instagram. Social media integrations include:
- Facebook Share: post building and publishing tool to share offers to Facebook
- Facebook & Instagram Advertising: feature current new and used vehicle offers in your Facebook & Instagram ads that can be served to previous website visitors (VIN-specific targeting) and similar audiences
- Facebook Marketplace: pushes your current MPOP® used vehicle offers to Facebook Marketplace (Facebook’s product listing channel where people and companies can sell and shop for goods)
How does Dynamic Social Media Marketing work?
When you create offers in the MPOP® they are available to syndicate to Facebook and Instagram in the following ways:
- Facebook Share: new, used and service offers are available to post to your dealership’s Facebook page. When you select an offer to post to Facebook in the Facebook Share tool, the MPOP® formats the offer into a post. From there you can modify as you see fit or leave the content as is and then post it to your company page.
- Facebook & Instagram Advertising: feeds your current MPOP® offers into a product / vehicle catalog so they can be pulled into your Facebook & Instagram advertising.
- Facebook Marketplace: all used vehicle offers are automatically syndicated to a product / vehicle catalog on Facebook, and Facebook publishes the offers to Marketplace (updates occur hourly).
How will Dynamic Social Media Marketing help my dealership?
Dealer Teamwork’s social media marketing offering helps dealers manage creating and posting content on current new, used and service offers easier and faster. It’s easier and faster because the MPOP® brings in a layer of automation that the competition can’t match. This layer of automation takes a lot of the manual effort out of managing social media content and ads.
Our Dynamic Social Media Marketing solution offers dealers the following benefits:
- Faster speed-to-market with little manual intervention
- Less heavy lifting to manage social posts and ads because most offer driven content can be managed by our integrations with Facebook and Instagram
- Expanded reach to a wide audience on social media with targeting options to focus your message on the right people at the right time
- More quality leads at a lower cost – in fact a lot of the social media solutions we offer are included at no extra cost in your Dealer Teamwork package
1 “Out of an average 24 touchpoints [in the automotive road to purchase], 19 touchpoints are digital” according to a study by Google, Millard Brown Digital and Polk.
2 Reporting updates are typically available every 24-36 hours from Facebook to Dealer Teamwork in regards to Facebook Marketplace. Facebook provides stats on listing views, messages about the vehicle and clicks to your dealership phone number.
*Limited Time Social Media Marketing offer details: For a limited time current clients are eligible for an introductory Social Media Marketing package offer.
Offer expires 11/30/2019. Some exclusions may apply. Current Dealer Teamwork clients are eligible only. Clients on the “Silver” Social Media Marketing package or clients who do not currently have a Social Media Marketing package are eligible. Clients must have one of the following website providers: Dealer.com, Dealer Inspire, CDK or DealerOn.** Offer requires a minimum 90-day commitment and credit card payment up-front. Offer pricing is $299/month with a $500/month minimum ad spend.
**If you do not have one of the website providers listed and you want to redeem the offer, you can still sign up. We need 1 month to build out the specifications for your website provider. Contact your Account Manager to request a new provider or to sign up.