Features. Payments. Values. What buyers want.
Used car marketing needs to be relevant. Search engines need to find your ads. This is how you reach used car buyers faster and spend less money.
- Market values
- Photos and videos
- Key features and options
- Finance payments and APRs
- Certified and one-owner status
- Four category-specific used car pages
- Build up to 46 different ads per vehicle
The MPOP® delivers the highest quality ads to your paid search campaigns that improve conversions.
Goals important to you, not your vendor.
Combine your used car deals with new car specials to show shoppers more offers. Greater choices create more sales opportunities.
MPOP® benefits include
- Lower ad costs
- Higher quality traffic
- MPOP® vehicles offers sell faster
- Benchmark beating campaign metrics
- Increased sales opportunities and assisted conversions
- 100% reporting transparency that focuses on hard conversions
- Search Engine Marketing (SEM) / Pay-per-click (PPC)
- Dynamic and standard advertising formats
- Previously called Google AdWords
- Mobile-first advertising strategies
- SEM / PPC campaigns are tailored to the modern, mobile shopper
- Display ads run on the Google Display Network
- Come in standard or responsive ad formats
- YouTube TrueView video ad format
- Also know as pre-roll ads
Gmail Display Advertising
- A special format of display ads served to Gmail users
- Comes in an opened and closed format (like an email)
- Remarketing ads served to previous visitors to your website
- Convert returning visitors with targeted messaging
Search Engine Optimization (SEO)
- Dealer Teamwork content is optimized to rank highly in organic search
- All client-facing employees are Google certified and trained in SEO Industry best-practices
Google Premier Partner Certification
- Highest level in Google Partner program
- Dealer Teamwork is in Google’s specialized automotive pod
A Merchandising, Personalization, and Optimization Platform
Marketing for your dealership has never been easier. First, connect your digital marketing channels and inventory feeds to the MPOP®. Second, merchandise your vehicles in the MPOP®. Then, the MPOP® does the rest.
It’s that simple. Your content is sent to your marketing channels in real-time, all in one platform!