Market your entire used inventory better & faster
Dealer Teamwork Used Vehicle Marketing gives car dealers access to the automotive industry’s top-of-the-line digital marketing platform. Create, distribute and manage make, model and trim-specific used car offers, plus, dealers can publish offers on their entire used inventory in a few clicks!
Show used car shoppers what they need
Monthly finance payments, market savings, videos, and more help buyers make more informed decisions. Build targeted digital ad campaigns paired with landing pages and dynamic content that matches the car shopper’s intent and converts more sales opportunities.
Connect with more, ready-to-buy car shoppers
Gain an advantage over your competition! Improve search rankings, get more exposure and drive more traffic. Relevant campaigns with payments are optimized to drive measurable results such as chats, form fills, phone calls and store visits.
MPOP® Used Vehicle Marketing Platform
- MPOP® used vehicle merchandising tools
- Merchandise entire used inventory (Powered by Cruise Control)
- Dynamic leaderboard & body style pages
- Synced with digital ad campaigns
Dynamic Paid Search Marketing
- Dynamic used vehicle campaigns
- Remarketing advertising
- Google Display network ads
- Gmail Display advertising
Social Media Marketing
- Facebook & Instagram retargeting
- Facebook & Instagram product catalog carousel ads
- Automated syndication to Facebook Marketplace
- Real-time Facebook posting
Dynamic Email Marketing
- Instant email campaign builder
- Populate with current offers
- Works with any CRM/Email platform
Search Engine Optimization (SEO)
- Dynamic vehicle pages increase organic rankings
- Optimized for more conversions & leads
- Improved marketing ROI
MPOP® Analytics Reporting
- Consolidated reporting from primary channels makes analysis easy & fast
- Dashboards break down results by campaign & channel
- Measure what matters—traffic, performance & leads
- Month-end recaps & analysis on scheduled calls
What is MPOP® Used Vehicle Marketing?
This MPOP® package includes MPOP® Used Vehicle Marketing merchandising tools and dynamic used vehicle landing pages. These tools enable car dealers to fully merchandise all of their used vehicle inventory for digital marketing channels.
Used vehicle offers published through the MPOP® are syndicated across the dealer’s primary marketing channels:
- Dealer Teamwork provided dynamic landing pages
- Search engine marketing ads (SEM)
- Facebook and Instagram ads
- Facebook posting
- Facebook Marketplace listings
- Email campaign builder
How does MPOP® Used Vehicle Marketing work?
- Dealership inventory feeds are pushed into the platform daily from their inventory provider
- Dealers merchandise their used vehicles with transactional data such as finance payments, compliant disclaimers, savings amounts, relevant CTAs, etc.
- When offers are published, they are pushed to the dealer’s website and digital marketing channels in real-time
How will MPOP® Used Vehicle Marketing help my dealership?
Our patented digital marketing platform for used vehicles enables independent and used car dealers to connect with modern car shoppers in ways previously thought impossible! The platform not only helps used car dealers create specials and offers for their used inventory, but the dynamic nature of the platform enables dealers to provide highly-relevant marketing messages to shoppers and a consistent experience from ad to landing page to connection with the dealership.
MPOP® Used Vehicle Marketing empowers dealers to:
- Automatically update their website & online advertising in real-time
- Improve the quality & relevance of ad campaigns, thus increasing car shopper engagement
- Syndicate marketing messages across online channels with greater accuracy
- Generate quality leads at a lower cost from their own site