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Video Library

Helpful how-to videos.

Learn about new features, how to improve SEO, SEM and social media performance and master the MPOP®.

Why add videos to your offers

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Did you know that video has been proven to improve customer engagement, time on site, and drive more leads?

Dealer Teamwork made it easy to add videos to dealers’ MPOP® specials.

These can be used for model specific landing pages, general vehicle advertising, and service or parts video content. Video content is also great for customer testimonials, walk-around videos, and OEM videos.

  • 75% of car shoppers say they were influenced by video – Source: Think with Google
  • 40% of shoppers said video helped them discover a vehicle they weren’t aware of or considering – Source: Think with Google
  • Including a video on a landing page can increase conversion rates by 80% – Source: Unbounce
  • 90% of users say that product videos are helpful in the decision process – Source: Hubspot
  • A whopping 80% of users recall a video ad they viewed in the past 30 days – Source: Hubspot
  • Companies using video enjoy 41% more web traffic from search than non-users – Source: SmallBizTrends
  • By 2019, global consumer Internet video traffic will account for 80% of all consumers Internet Traffic – Source: SmallBizTrends

We know that customers love video! Dealer Teamwork dealers see more benefits when adding videos to their offers.

Ask your Google and Bing certified Account Team today for more information about adding videos to your MPOP® specials!

Have a best practice tip to share? Email us at Tips@DealerTeamwork.com – if we use your best practice tip, we will send you a gift certificate!

How to add videos to your offers

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Did you know you can switch the image in an MPOP® offer with a video? It’s as easy as:

  1. Copy the video ID from the end of the YouTube video URL
  2. While editing the MPOP® offer, navigate to the “Vehicle” tab and expand the “Image/Video” sectio
  3. Select the option for “YouTube Video ID” and paste the video ID into the field
  4. Preview the video, activate the offer (if it’s not already active) and click “Back to Offers” to publish

It’s that easy! Try this Dealer Teamwork quick tip today!

Use MPOP® landing pages

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Did you know that Dealer Teamwork has an extensive library of custom landing pages to feature your MPOP® specials?

Examples of the custom landing pages to feature your MPOP® specials include body style pages, Certified Pre-Owned Pages, Loaner Pages, Zero Down Lease Pages, on-make OEM pages and more.

Custom content pages are also available. Pages with content for bad credit car loans and store event pages improve engagement, conversions and add SEO value. Custom pages also give dealers more options for landing targeted paid search traffic on within their website.

Dealer Teamwork believes in content that delivers on the One-page, One-purpose philosophy. Ask your Google and Bing certified Account Team today for more custom landing page ideas to improve your website performance.

How-to share offers to Facebook

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Did you know that you can share MPOP® offers to Facebook in four (4) clicks? In your MPOP® dashboard:

  1. Click MPOP® in the navigation menu
  2. Click Facebook Share
  3. Select a vehicle from the list on the left & edit the description field
  4. Click Share on Facebook

Congratulations – your vehicle is posted to your Facebook business page!
The Facebook Share feature lets you publish a post in just clicks. Posts will show your monthly payments and link directly to the vehicle landing pages.

Dealers share Facebook posts via the MPOP® see better post engagement, more website traffic and better accountability with the tracking links included with each post. Many dealers are seeing their Facebook posts as one of the top 10 sources of traffic to their websites. Dealers are also creating paid ads from these posts to drive even more traffic.

Talk to your dedicated Dealer Teamwork Account Team to set up your FREE Facebook integration and learn more about Facebook Sharing best practices.

Link homepage slides to landing pages

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Did you know that Dealer Teamwork has an extensive library of custom landing pages to feature your MPOP® specials?

Examples of the custom landing pages to feature your MPOP® specials include body style pages, Certified Pre-Owned Pages, Loaner Pages, Zero Down Lease Pages, on-make OEM pages and more.

Custom content pages are also available. Pages with content for bad credit car loans and store event pages improve engagement, conversions and add SEO value. Custom pages also give dealers more options for landing targeted paid search traffic on within their website.

Dealer Teamwork believes in content that delivers on the One-page, One-purpose philosophy. Ask your Google and Bing certified Account Team today for more custom landing page ideas to improve your website performance.

How-to build email campaigns

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Did you know that Dealer Teamwork’s MPOP® has a feature that builds email campaigns in as little as three (3) clicks?

Create highly relevant email campaigns for your new vehicle offers, used car offers and service specials instantly. In your MPOP® dashboard menu, select CRM/Email Campaign, then:

  1. Click New or Used and select vehicles to feature
  2. Choose your settings (1-column vs 2-column; disclosure appearance)
  3. Click Copy Code (Copies the content to your clipboard)
  4. Paste the code into your CRM template. Congratulations – your email campaign is ready!

The email content is responsive and looks great on any device. Show all your offers and link to MPOP® pages. Your campaign messages are consistent and measurable. Improve your CRM follow-up efforts and increase appointment opportunities.

Ready to send out an email campaign? Contact your dedicated Dealer Teamwork Account Team directly or at support@dealerteamwork.com.

Our certified and trained team members will be happy to assist!

Advantages of the MPOP®

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Do you feel frustrated when merchandising your offers? Welcome to Dealer Teamwork’s patented MPOP®.

Major advantages of the MPOP® include:

  • Easy to use
  • Faster than anything you have ever seen
  • Unique to the automotive industry

You can update prices, vehicle images or video content, and landing page content in a couple of clicks. Plus, your changes in the MPOP® update your website content and paid search campaigns in real-time. Your content is also prepared for a new Facebook post or email campaign – fast!

The speed-to-market from Dealer Teamwork’s MPOP® gives you a real-time advantage over the competition.

Ask your trusted Account team for more information about this best practice, or learn how our teams can help!

If you have a best practice tip you would like to share, please email us at Tips@DealerTeamwork.com.

If we use your best practice tip, we will send you a gift certificate!

MPOP® best practices

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Did you know that current Dealer Teamwork customers who see the most success with SEO and SEM have multiple offers for each make and model?

Best practice is having at least one MPOP® special for each make and model, and multiple offers for your top selling units.

For example, a Ford dealer should have one special for each Ford model and multiple offers for the F-150, Edge, Explorer and so on.

Even if you do not have a unit in inventory, the OEM offer is a great option to put up in its place. Talk to your account team today to learn more about this best practice and for further details.

UnityWorks video partnership

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Did you know that Dealer Teamwork has a partnership with UnityWorks? They’re the best-in-class online video advertising company in automotive! Why is this important? Videos help influence shoppers, help with research and drive more showroom traffic.

  • 75% of shoppers are influenced by video
  • 40% of shoppers use video for research
  • 60% of shoppers went to a dealership after seeing a video of a vehicle

This partnership offers you a FREE 30-day trial of their VIN Video Product. UnityWorks’ New & Used VIN Videos showcase the value of your Inventory with compelling video content ranked by the vehicle’s most saleable features.

How does it work? A stitched video is made for each vehicle from your current inventory, and Dealer Teamwork’s technology pulls all available video links into the MPOP®. All you have to do is click, and the video is added to your MPOP® specials. This saves you time, drives more engagements and converts more sales opportunities.

To learn more about this FREE, 30-day trial, please contact us or check with your Google and Bing certified account team to learn more.