Brewster Ford drives more campaign ROI with the FordDirect AdVantage program
Challenge
Reach more in-market shoppers & drive more sales opportunities from Google search campaigns.
Approach
Restructured Google Ads campaigns, keywords & ad content to accommodate utilization of Ford audience data.
Google Ads Search Campaign Results
Total leads are up & cost/lead is down YOY. Compared to an out-of-program Ford dealer with similar spend & campaign set up, Brewster’s leads are also higher & cost/lead is lower.
↑ 134% More Leads YOY*
↓ 53% Lower Cost/Lead YOY*
$12.41 Cost/Lead Q4 2020
↑ 136% More Leads vs out-of-program dealer**
↓ 57% Lower Cost/Lead vs out-of-program dealer**
*Brewster in-program Q4 2020 vs Brewster out-of-program Q4 2019 **Brewster Q4 2020 vs out-of-program Ford dealer Q4 2020
Seasonality Trends
Lead volume is up YOY, Cost/Lead is down YOY
Red = In-Program
Get Google Ads paid search campaign results like these!
See what Dealer Teamwork & the FordDirect AdVantage Program can do for you!
McMullen Ford uses marketing automation & quality audience targeting to drive more ROI
Challenge
Drive more sales opportunities by getting high-quality leads at a low cost/lead.
Approach
Google Ads search campaigns and Facebook Advertising campaigns aim for lead generation. Access to Ford audience data for Google Ads as part of the FordDirect AdVantage Program.
Omnichannel Marketing Campaign Results
Dealer Teamwork’s marketing automation platform made it easy to create more sales opportunities. McMullen Ford received more high-quality leads at a lower cost/lead, and January’s sales were 192% vs. last year’s results.
↑ 192% of Jan. 2020 Sales in Jan. 2021*
$19.83 Overall Cost/Lead*
$8.92 Facebook Advertising Cost/Lead*
$27.28 Google Ads Cost/Lead*
*Jan. 2021 results, 2nd month with Dealer Teamwork & FordDirect AdVantage Program.
Get omnichannel marketing campaign results like these!
See what Dealer Teamwork & the FordDirect AdVantage Program can do for you!
Ford dealer drives more campaign ROI with the FordDirect AdVantage program.
Challenge
Reach more in-market shoppers & drive more sales opportunities from Google search campaigns.
Approach
Structured Google Ads campaigns, keywords and ad content to accommodate utilization of Ford audience data.
Google Ads Search Campaign Results
Total leads are up QOQ and cost per lead is down QOQ, showing efficiency when implementing this strategy long-term. Compared to an out-of-program Ford dealer with similar spend and campaign set up, the program dealer’s leads are higher and cost per lead is lower.
↑ 25% More Leads YOY*
↓ 43% Lower Cost/Lead YOY*
$24.47 Cost/Lead Q2 2021
↑ 34% More Leads vs out-of-program dealer**
↓ 43% Lower Cost/Lead vs out-of-program dealer**
*Program Dealer Results Q2 2021 vs Q1 2021 **Program Dealer vs Out-of-Program Dealer (Q2 2021)
Get Google Ads SEM results like these!
See what Dealer Teamwork & the FordDirect AdVantage Program can do for you!
Ford dealer drives more service campaign outcomes with the FordDirect AdVantage program.
Challenge
New vehicle inventory was severely limited, so this dealer needed to find ways to remain profitable.
Approach
Focused advertising on what they can offer: service. They used audience data in hopes of reaching higher-quality customers.
Service Campaign Results
Campaigns leveraging audience data drive more clicks at a lower cost. This shows we are reaching the right customer with the right message at the right time, and we are doing it as efficiently as possible.
↑ 23% Higher CTR*
↓ 23% Lower CPC*
*6/1/21 – 9/10/21 comparing campaign performance with audience data vs campaigns without audience data
Get service campaign results like these!
See what Dealer Teamwork & the FordDirect AdVantage Program can do for you!
