Reach more in-market shoppers & drive more sales opportunities from Google search campaigns.
Restructured Google Ads campaigns, keywords & ad content to accommodate utilization of Ford audience data.
Google Ads Search Campaign Results
Total leads are up & cost/lead is down YOY. Compared to an out-of-program Ford dealer with similar spend & campaign set up, Brewster’s leads are also higher & cost/lead is lower.
↑ 134% More Leads YOY*
↓ 53% Lower Cost/Lead YOY*
$12.41 Cost/Lead Q4 2020
↑ 136% More Leads vs out-of-program dealer**
↓ 57% Lower Cost/Lead vs out-of-program dealer**
*Brewster in-program Q4 2020 vs Brewster out-of-program Q4 2019 **Brewster Q4 2020 vs out-of-program Ford dealer Q4 2020
Lead volume is up YOY, Cost/Lead is down YOY
Red = In-Program
Drive more sales opportunities by getting high-quality leads at a low cost/lead.
Google Ads search campaigns and Facebook Advertising campaigns aim for lead generation. Access to Ford audience data for Google Ads as part of the FordDirect AdVantage Program.
Omnichannel Marketing Campaign Results
Dealer Teamwork’s marketing automation platform made it easy to create more sales opportunities. McMullen Ford received more high-quality leads at a lower cost/lead, and January’s sales were 192% vs. last year’s results.
↑ 192% of Jan. 2020 Sales in Jan. 2021*
$19.83 Overall Cost/Lead*
$8.92 Facebook Advertising Cost/Lead*
$27.28 Google Ads Cost/Lead*
*Jan. 2021 results, 2nd month with Dealer Teamwork & FordDirect AdVantage Program.