Brewster Ford drives more campaign ROI with the FordDirect AdVantage program
Challenge
Reach more in-market shoppers & drive more sales opportunities from Google search campaigns.
Approach
Restructured Google Ads campaigns, keywords & ad content to accommodate utilization of Ford audience data.
Google Ads Search Campaign Results
Total leads are up & cost/lead is down YOY. Compared to an out-of-program Ford dealer with similar spend & campaign set up, Brewster’s leads are also higher & cost/lead is lower.
↑ 134% More Leads YOY*
↓ 53% Lower Cost/Lead YOY*
$12.41 Cost/Lead Q4 2020
↑ 136% More Leads vs out-of-program dealer**
↓ 57% Lower Cost/Lead vs out-of-program dealer**
*Brewster in-program Q4 2020 vs Brewster out-of-program Q4 2019 **Brewster Q4 2020 vs out-of-program Ford dealer Q4 2020
Seasonality Trends
Lead volume is up YOY, Cost/Lead is down YOY
Red = In-Program
Get Google Ads paid search campaign results like these!
See what Dealer Teamwork & the FordDirect AdVantage Program can do for you!
