Mohawk Honda overhauled its digital strategy resulting in YOY online business growth
27% Increase in Vehicles Sold 1
40% Increase in Assisted Conversions 2
13% Better CTR YOY vs Previous Providers 3
342% Increase in New Users from Paid Search YOY 4
“Using the MPOP® saves us a ton of time. Between the days we get back no longer waiting on an agency and the immediacy of our offers being pushed to paid search, I strongly believe that it helps us increase our sales. This is the epitome of what a partnership should be.” – Scott Risley, Digital Marketing Manager, Mohawk Honda
1 New, used and certified pre-owned units sold January-April 2019 vs January-April 2018.
2 Hard conversions (form fills & click to call on website) March-May 2019 vs previous period.
3 Dealer Teamwork New Vehicle Search Campaigns 3/13/18-3/12/19 (1st full year with Dealer Teamwork) vs previous year (with other providers).
4 New Users (Paid Search Traffic) Q1 2019 vs Q1 2018.
5 New Users (Organic Traffic) 3/13/18-3/12/19 (1st full year with Dealer Teamwork) vs previous year.