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Paid Search Marketing Case Studies

Major MN Auto Group Drives More ROI from Used Campaigns

Challenge

Ramp up ROI from used vehicle paid search engine marketing (SEM) advertising post-pandemic.

Approach

Automated bidding & higher focus on outcome-based metrics: cost / conversion & conversion value / advertising dollar spent.

Paid Search Marketing Results

Paid search budgets decreased, optimizations efforts improved campaign performance and significantly lowered cost per outcome.*

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23% More Leads

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↓ 27% Less Budget

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↓ 29% Lower CPC

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↑ 207% Higher CTR

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↓ 41% Lower Cost/Lead

*Results comparing Q2 2020 vs Q1 2020

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Honda dealer drops Cost/Lead from +$100 to less than $4

Challenge

Decrease cost/lead from paid search marketing campaigns—previous vendor was +$100/lead.

Approach

Started with a proven strategy, customized after performance baselines were measured and met regularly with their Dealer Teamwork reps to discuss strategy.

Paid Search Marketing Results

Dedication to the partnership and customized optimizations dropped their cost/lead to less than $4 per Google Lead.

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< $4 vs $100+ Cost/Lead**

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↑ 58% More Leads*

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↑ 106% More Assisted Conversions*

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↑ 61% More New Users*

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↓ 37% Lower Cost/Click*

*May 18, 2020 – July 18, 2020 vs February 18, 2020 – April 18, 2020 **Dealer Teamwork’s  was less than $4 vs previous vendor’s $100+

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CDJR Dealer Drives More Leads with Less Budget

Challenge

Do more with less. Marketing budgets were reduced due to unforeseen market strains.

Approach

Rather than spread a limited budget across the standard campaign selection, they focused on low-funnel campaigns and searches.

Paid Search Marketing Results

By focusing on the dealership’s brand, their OEM brand and geotargeted campaigns, they were able to drive more ROI with less budget.*

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↑ 197% More Leads

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↓ 62% Lower Budget

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↑ 53% More Assisted Conversions

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↑ 172% Higher CTR

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↓ 87% Lower Cost/Lead

*June 2020 vs June 2019

Get paid search marketing results like these for your dealership. 

See what Dealer Teamwork can do for you!