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SEO Case Studies

Ford dealer optimizes to increase organic traffic & leads

Challenge

Increase sales opportunities from organic traffic & new users; improve the website’s organic ranking & performance.

Approach

Audit the website & repair issues including: adding relevant content, improving page structure, prioritizing high-traffic pages in navigation, & eliminating low-traffic / low converting pages from navigation.

SEO Results

Organic traffic grew overall, on primary pages & in terms of new users. Also, GMB activity & traffic improved, & organic phone calls increased.*

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23% More Phone Calls

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↑ 24% More Organic Traffic

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↑ 25% More New Users

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↑ 96 Organic Positions

Ranks #3 for Ford F150 Lease Keyword

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↑ 95 Organic Positions

Ranks #4 for Ford Explorer Keyword

*Organic results 5/1/20 – 7/18/20 vs 2/12/20 – 4/30/20.

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