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Social Media Marketing Case Studies

High performing CDJR dealer increases leads while spending less

Challenge

Decrease cost-per-lead & generate more leads to make up for reduced inventory & limited media spend.

Approach

Reallocated Google Ads budget to Facebook (better ROI from social was trending). Added timely messaging like “at-home test drives” to ads.

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Social Media Marketing Results

Reallocating funds to a higher-performing channel proved successful. The dealer maximized ROI by driving more leads with less budget.*

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82% Leads

(Facebook Ads)

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↓ 37% Budget

(Facebook Ads)

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↓ 66% Cost/Lead

(Facebook Ads)

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↑ 73% Initial Messages

(Facebook Marketplace)

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↑ 68% Leads

(Facebook Marketplace)

*Results comparing Q2 2020 vs Q1 2020

Get social media marketing results like these for your dealership. 

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Ford dealer drives more ROI with On-Facebook Destination for Automotive Inventory Ads

Challenge

Drive more leads at a lower cost from social media campaigns on Facebook and Instagram.

Approach

Tested a new ad format, On-Facebook Destination for Automotive Inventory Ads (OFDAIA), against traditional website destination Automotive Inventory Ads (AIA).

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Social Media Marketing Results

Drove more sales and leads at a lower cost and with less budget for used vehicle campaigns with the new OFDAIA ad format.*

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↑ 84% More Purchases

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↓ 53% Lower Cost/Purchase

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↑ 242% More Leads

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↓ 75% Lower Cost/Lead

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↓ 14% Less Budget

*Comparing OFDAIA campaigns vs AIA campaigns for used vehicles September 2020.

Get social media marketing results like these for your dealership. 

See what Dealer Teamwork can do for you!