Decrease cost-per-lead & generate more leads to make up for reduced inventory & limited media spend.
Reallocated Google Ads budget to Facebook (better ROI from social was trending). Added timely messaging like “at-home test drives” to ads.
Social Media Marketing Results
Reallocating funds to a higher-performing channel proved successful. The dealer maximized ROI by driving more leads with less budget.*
↑ 82% Leads
↓ 37% Budget
↓ 66% Cost/Lead
↑ 73% Initial Messages
↑ 68% Leads
*Results comparing Q2 2020 vs Q1 2020