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YouTube Marketing Case Studies

Mel Hambelton Ford's YouTube Ads Make Brand Top of Mind

Challenge

Increase brand awareness, prominence & make Mel Hambelton Ford top of mind in their market.

Approach

YouTube & display ads that focus on increasing brand exposure & offer-specific videos targeting Ford shoppers, specific bodystyles & competing OEMs.

YouTube Campaign Results

YouTube proved to be an effective channel for increasing awareness and reaching more people at the lowest cost per outcome possible.

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↑ 82% Lift Store Visits***

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↑ 13% More Impressions*

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60,000 Approximate Monthly Impressions**

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↑ 19% More Watch Time*

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$1000 Monthly Budget**

*3/1/2020 – 6/30/2020 vs 10/31/2019 – 2/29/2020 **10/31/2019 – 3/1/2020  ***Incremental growth of a later month (3/2020) vs an early month (11/2018) into campaign, across all Google Ads efforts including paid search, display and YouTube ads

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