CEO & Co-founder of Dealer Teamwork

Sean Stapleton is our fearless leader and a storied industry veteran! He helped found Dealer Teamwork with the mission of making digital marketing easy to understand and use. Learn more about his history in the industry and his journey with Dealer Teamwork here!

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Sean Stapleton Family Photo

  What has Sean Stapleton been up to?


Sean Stapleton is the CEO and Co-founder of Dealer Teamwork, an award-winning company that creates a significant competitive advantage for dealers with their impressive lineup of first-class solutions. Sean's storied experience in the automotive industry (IMS, Who's Calling, VinSolutions) coupled with his extraordinary leadership skills and successful track record make him a revered consultant and an esteemed mentor to many.

He is widely regarded as an extraordinary sales leader and is also admired for his fresh insights and brilliant contributions to several top automotive trade magazines. Sean is a popular speaker at numerous automotive events and a highly respected member of the automotive community.

Sean is also a family man, and long-time Minnesota resident! He was born in New York but grew up and went to school in Minnesota's Twin Cities metro. Outside of work he loves spending time with his wife and three children.

  Why did Sean Stapleton join Dealer Teamwork?


Dealer Teamwork was founded around our core product, the MPOP™, which is a Merchandising, Personalization and Optimization Platform. This tool is a simple software solution to syndicate marketing content cross-channel in real-time. It puts dealers in control of their own success by empowering them to manage their marketing message in the platform and adjust it at any time with one update.

Sean helped found Dealer Teamwork in Eden Prairie, MN in October of 2016 because he saw something truly game changing for the automotive industry. The digital shopping experience is rapidly changing, and the industry needs to adapt quickly to the modern shopper's behavior. The MPOP™ is helping close the gap with each new dealer, OEM and industry partner that joins our team!

Proven. Revolutionary. Trusted. See why dealers trust the MPOP™ to find new customers.

"We love how the MPOP™ has made it so easy to create an offer and push the info to our website's pages and to our paid search campaigns! The email marketing tool is also very easy to use. I have yet to see any technology that can do what Dealer Teamwork has created. Now our paid search campaigns include the national offers and pricing instantly!"

Robert Sabbagh
General Manager
BMW of Cincinnati North

"We have used the MPOP™ since the beginning, it's the complete SEO/SEM solution for us. I can't stress how important it for us to create an offer, push that offer to our paid ads and bring the buyer to a page with the exact offer and a bunch of other great information too! I have been asking for a solution like this forever and now we have it. It's crazy to think someone wouldn't want a solution like this!"

Jereme Erlandson
Internet Director
Bertera Nissan

"Nothing compares to the MPOP™! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it."

Thomas Eggers
Internet Director
Nyle Maxwell Supercenter

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