Tips & Best Practices Archives

Tag: Tips & Best Practices

8 Things Dealers Should Do Now to Prepare for Success After COVID-19

by Joe Friedrichsen
Apr 16, 2020
0

Is your dealership preparing for the new normal after COVID-19? Though COVID-19 affects our daily lives today, life will eventually return back to normal. When that happens, dealers will want to hit the ground running ahead of other competitors. Until then, it’s important for dealers to position themselves for immediate and future success by updating […]

8 Marketing Challenges Dealerships Face Every Month

by Joe Friedrichsen
Mar 30, 2020
0

With the outbreak of the COVID-19 coronavirus, automotive dealerships are scrambling to innovate their processes to meet the fast-changing needs of the automotive buyer. Challenges that dealerships faced before the crisis are being exacerbated by slowing consumer demand and a decreased appetite for person-to-person contact due to personal health and safety concerns. These factors are […]

Don't Use This New Google My Business Feature

Do Not Use This New Google My Business Feature

by Joe Friedrichsen
Mar 24, 2020
0

Article last updated 3/31/2020 The COVID-19 Coronavirus pandemic is forcing many dealerships to change their hours of operation or even temporarily close their stores. If that includes your dealership, you’ll want to update your hours on your Google My Business (GMB) listing to let your customers know when and how you’re available. Here is the […]

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How to Give Dealer Teamwork Access to Your Google My Business Account

by Joe Friedrichsen
Nov 26, 2019
0

Did you know that your Google My Business listing may not include the key elements required to help track organic branded clicks? Learn how to give Dealer Teamwork access to your Google My Business account so we can help you better track branded clicks, stop wasted ad spend and drive more traffic to your website. […]

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Top 10 Ways Dealerships Can Optimize Google My Business Profiles To Drive Website Traffic

by Joe Friedrichsen
Nov 20, 2019
0

Google My Business is a critical tool for dealerships that helps inform and attract potential automotive shoppers to your website. Your Google My Business listing is a free service that contains essential information about your business at a glance. This includes information like store hours, directions, customer reviews, services and more. More importantly, Google My […]

7 Things Your Dealership Shouldn’t Be Afraid to Use

by Joe Friedrichsen
Oct 31, 2019
0

Measuring the success of your dealership’s digital marketing efforts can be a scary process. But, when you know which items to track and what digital marketing channels to utilize to generate the most sales opportunities for your budget, the entire process becomes less frightening. Here are 7 essential items your dealership shouldn’t fear using: 1. […]

9 Ways to Lower Your Digital Ad Costs - Dealer Teamwork

9 Ways to Lower Your Dealership’s Digital Ad Costs

by Joe Friedrichsen
Oct 17, 2019
0

If your dealership struggles to keep your digital ad costs costs down, this article is for you. Use the following tips and best practices to organize your Google Analytics account better, eliminate wasted digital ad spend and create better ads that target in-market vehicle shoppers. 1. Set-up Conversion Tracking When setting up conversion tracking on […]

6 Video Tips for Beginners

by DT Marketing
Sep 11, 2019
2

As an automotive digital marketer, have you ever been told “we need more videos” and then had the conversation stop there? Car dealers know video is an important part of their digital strategy. So why don’t more use it? Video is an important element of the car shopping and buying process. A recent study by […]

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Why MPOP® Merchandising Is Work Worth Doing

by DT Marketing
Jul 31, 2019
0

Are you tired of throwing money at digital marketing without seeing or understanding the results? Do you feel your approach or your current digital marketing vendor’s approach isn’t worth the money you put into it? Do you feel your current digital marketing strategy is too generic to provide qualified leads? If you answered “yes” to […]

7 Google Best Practices for Creating Successful Ads

by Joe Friedrichsen
Jul 24, 2019
0

Determining the recipe for success for your Google Ads campaigns can be a challenge if you don’t have the right tools or knowledge at your disposal. Everyone seems to have their own set of best practices or tricks to game the system. However, at Dealer Teamwork, we believe learning directly from the source (in this […]

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