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Tag: Website Management

dealership website navigation with an X through duplicate navigation items

5 Tips to Instantly Improve Website Navigation

In this week’s Thought Starter video, we highlight 5 quick tips for dealers to help them quickly improve website navigation. Check out the video here.  Video Transcript Hi, I’m Kayla from Dealer Teamwork bringing you a Thought Starter for the week. This week I want to start off with a question, when’s the last […]

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9 Dealership Facets to Emphasize for Revitalizing Sales

Whether you are still feeling the effects of the COVID-19 pandemic or your business operations have returned to normal, it never hurts to get a second opinion.  Dealer Teamwork published a new Ebook, 2020 Automotive Success Playbook, to help dealers who are rebuilding and those who are simply looking for strategies to boost sales. After […]

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The Digital Hustle to Merchandise and Sell Cars-Dealer Teamwork

The Digital Hustle to Merchandise and Sell Cars

Dealer Teamwork’s Eric Miltsch was interviewed by Jim Leman of AutoRemarketing.com on proper digital vehicle merchandising. Read the original article here.   Much hustle gets a dealer’s new and used inventory online and ready to sell. The sizzle is the sale, but the hot coals that drive low-funnel leads — and thus shoppers — into […]

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Setting Your 2019 Automotive Digital Marketing Strategy Up for Success

This is it! 2019 is almost here.  It’s time to clear your lot and get digitally organized. 2018 is quickly coming to a close, and year-end is in full effect.  You’re running around like a maniac, trying to get old units off the lot to make room for the new inventory.  Marketing messages flash before […]

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Misconceptions About Quality Score

A few weeks ago, we ran through a quick crash course on how Google’s Quality Score works. If you haven’t read that yet, stop reading this and check it out, you can find the article here. If you have read it or are already aware of how quality score works, then you’re in the right place. […]

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4 Ways To Increase Your Blog's Conversions - Dealer Teamwork

4 Ways to Increase Your Website Conversions

Your dealership is missing valuable conversion opportunities. It’s time to understand why this is happening and get it fixed. We’re going to help you break down the four items on your website you need to increase your website conversions.   1. Unique Page Titles The first step to earning more conversions on your website is […]

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Never use dealership microsite for marketing blog post

5 Reasons Why You Should NEVER Use a Dealership Microsite for Marketing

For those unfamiliar with what a Microsite is, a microsite is a secondary website typically hosted in one of two ways many use a separate URL from the parent site if the parent site is “ABCFord.com” the microsite might be “ABCFord.com” others use a subdomain “subdomain.ABCFord.com.” For years dealers and SEOs alike have scratched their […]

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Top 5 MPOP® Benefits Dealers Will Love

Early in 2016, our Ford dealership started using DealerTeamwork’s MPOP®. we immediately fell in love with what the MPOP® did for us. This changed the way we managed our digital marketing and made our efforts pay off quickly. Within the first month, our website was performing better, our paid search ads were more effective and […]

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5 Frightening Specials Pages That Scare Customers Away!

Building effective specials pages is one of the oldest problems car dealers face every month. Why? It’s time-consuming, it’s hard to keep up with the OEM offers and they simply don’t have the tools to do it efficiently. So, dealers are forced to use dead-end tactics that don’t help car buyers find what they’re looking […]

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