A Merchandising, Personalization and Optimization Platform

Marketing for your dealership has never been easier. First, hook your digital marketing channels and inventory feeds up to the MPOP®. Second, merchandise your vehicles and services in the MPOP®. Then, the MPOP® does the rest by pushing that merchandising out to all your linked marketing channels in real-time, all in one tool!

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 100% control of your digital marketing


Today, the modern car shopper researches vehicles and prices using search engines and social media. With the patented MPOP®, dealers can optimize their products and services for the search engines, directly to their site and link their automotive offers to all possible marketing channels.

The beauty of the MPOP® is that these merchandised vehicle offers are built following the highest optimization standards to drive conversions. What’s more, when a shopper clicks on your website from a search result, Dealer Teamwork links it to a custom built dynamic landing page, showing the correct syndicated data the shopper wants to see.

By allowing search engines like Google and Bing to crawl easily,index, and rank this data, the MPOP® displays your car dealership’s merchandised information on the most critical real-estate on the internet - at the top of a search results page.

  • One Page, One Purpose – Each make and model in your inventory is displayed on a dedicated dynamic landing page with relevant, up-to-date pricing information on a dealership’s inventory. Pages are optimized for search engines and social media.
  • Generate Your Own Leads – Click to call and dealership form submissions built directly in your paid search ads and website.
  • Make Adjustments in Real Time – Use the MPOP® to make edits or update your merchandising and syndicate to all your linked marketing channels.
  • The More Ads, the Higher the CTR - Dealer Teamwork provides a dedicated team of Google Certified SEM professionals to build search ads with relevant keywords and optimal placement driving more in-market shoppers to your site..


 Real-time, cross-channel updates


The MPOP® eliminates the need for multiple third-party vendors. You can also save hours, days and even weeks of time by introducing this platform to your digital marketing strategy. That’s because any updates you make in the MPOP™ are pushed to all of your linked marketing channels in real-time.

For example, if you merchandise a new Ford F-150 from your inventory with a $299 per month lease offer using the MPOP™, once you save that offer, the following channels are updated in real-time:

  • Website – your new vehicle leaderboard page, Ford F-150 dynamic landing page and body style page
  • Paid Search Campaigns – your offer is pushed to your Ford F-150 paid search ads
  • Social Media – your offer is available to instantly push to your Facebook page
  • Email Campaigns – your offer is available to build into a mobile-friendly email template

Now, when a shopper clicks your ad, social post or email content with that $299 lease offer, they automatically land on a relevant, dynamic model-specific and mobile friendly landing page with that same $299 lease offer. Full transparency and consistency!


MPOP Diagram - Dealer Teamwork

Proven. Revolutionary. Trusted. See why car dealers trust the MPOP® to find new customers on social media.

"Nothing compares to the MPOP®! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it."

Thomas Eggers
Internet Director
Nyle Maxwell Supercenter

"Dealer Teamwork has solved the number one problem in automotive digital marketing - coordinating offers across marketing channels in real-time. There is no comparison - the MPOP® is a game changer."

Tom Moore
Senior Vice President
Morgan Automotive Group

"Dealer Teamwork and the MPOP® allow me to be more competitive and the speed-to-market is incredible. I am in control of my own success! No more waiting days or weeks for vendors to make changes to my advertising."

Raymond Carver
General Manager
Kocourek Ford Lincoln

Want to learn more about the MPOP®? View Pricing