First, hook your digital marketing channels and inventory feeds up to the MPOP™. Second, merchandise your vehicles and services in the MPOP™. Then, the MPOP™ does the rest by pushing that merchandising out to all your linked marketing channels in real-time.
If you find yourself asking, “What’s an MPOP™?” keep reading! The MPOP™ is Dealer Teamwork’s patented content creation and distribution platform. It’s all in the name – a Merchandising, Personalization and Optimization Platform.
How you sign up for the MPOP™ is up to you, choose between the following packages:
All MPOP™ users also have access to the email tool, body style landing pages and Cruise Control automated offers generator. Plus, you can add on dynamic paid search and Facebook Share to round out your plan.
The MPOP™ eliminates the need for multiple third-party vendors. You can also save hours, days and even weeks of time by introducing this platform, because any updates you make in the MPOP™ are pushed to all of your linked marketing channels.
Let’s say you merchandise a new Ford F-150 from your inventory with a $299 per month lease offer using the MPOP™. As soon as you save that offer, the following channels are updated in real-time…
Now, when a shopper clicks your ad, social post or email content with that $299 lease offer, they automatically land on a relevant, model-specific landing page with that same $299 lease offer. Full transparency and consistency!
"Nothing compares to the MPOP™! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it."
Nyle Maxwell Supercenter
"Dealer Teamwork has solved the number one problem in automotive digital marketing - coordinating offers across marketing channels in real-time. There is no comparison - the MPOP™ is a game changer."
Senior Vice President
Morgan Automotive Group
"Dealer Teamwork and the MPOP™ allow me to be more competitive and the speed-to-market is incredible. I am in control of my own success! No more waiting days or weeks for vendors to make changes to my advertising."
Kocourek Ford Lincoln