At Dealer Teamwork, we have recently entered our second year as an automotive digital marketing provider, and we have made a huge splash in that short amount of time. In order to maintain our rapid growth, we are continuing to create strong relationships with trusted and proven industry leaders. Today, we would like to announce a strategic partnership with Market Scan, an automotive software solution and data provider.
This begs the questions, why Market Scan and why now? Since the beginning, Dealer Teamwork has striven to offer solutions that allow automotive dealers to be more efficient and effective in their digital marketing. That is why we invented and patented our MPOP® solution. The MPOP® is a Merchandising, Personalization and Optimization Platform that allows dealers to control their digital marketing from a single, central tool in real-time. The MPOP® affords car dealers automation without compromising customization, and it allows dealers to include highly relevant and timely offers in their digital marketing across all linked channels.
We will soon release a new feature of the MPOP®, Cruise Control Pro, that will take automation to the next level and that will lead to even more time savings and in turn cost savings. That is where Market Scan comes in. We have selected Market Scan as our preferred data provider to power this new feature. Our CEO and Co-Founder, Sean Stapleton stated, “Market Scan was the most powerful and comprehensive lease and retail finance data aggregator, so they were the clear choice when it came time to choose a preferred provider.”
When asked what factors lead to the decision, Stapleton said, “Market Scan was the only company that…
- Ingests vast amounts of lender and OEM information electronically and almost instantly,
- They have, by far, the most robust database and calculation engine,
- And they are highly accurate, flexible and timely with their data.
“These qualities mirror the qualities that Dealer Teamwork provides with our technology solutions, so we knew Market Scan could enhance our products rather than force us to change our product to meet their limitations.”
“We have been in the automotive technology space for about 30 years and have had the privilege of working with many of the industry’s greatest visionaries,” said Rusty West, President of Market Scan Information Systems, Inc. “For many years, we have wanted to do a project with Sean Stapleton because his ideas are truly revolutionary. We are elated that his latest venture, Dealer Teamwork, gives us that opportunity.”
About Market Scan:
Market Scan is the automotive industry’s leading provider of lease, finance, balloon note, and cash purchase transaction data and calculations. Quoting over 25 million payments each day, Market Scan’s mScanAPI product is currently powering many of the leading dealership and consumer-facing companies. Working with technologies like Dealer Teamwork, Market Scan is changing the way automobiles are sold.