MPOP® Used Vehicle Marketing


MPOP®: A Merchandising, Personalization and Optimization Platform.

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DealerTeamwork MPOPâ„¢ Used Cars Specials Dashboard

Give used car buyers what they want

95% of used car purchases in the U.S. begin online, with 53% of consumers now using a mobile device to shop for a vehicle. Your used car marketing needs to be highly relevant so that search engines can find your used car offers and show them to low-funnel buyers faster.

The MPOP® gives dealers the ability to reach more automotive consumers online and drive them to the used vehicles they are shopping for. Important features include:

  • Market values
  • Photos and videos
  • Key features and options
  • Finance payments and APRs
  • Certified and one-owner status
  • Four category-specific used car pages

Build up to 40 different ads per vehicle. Each ad is powered by your inventory. The MPOP® ensures the highest quality ads are delivered to your paid search campaigns for better conversions.

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Reach goals important to you, not your vendor.

Hit your dealership sales goals easier with relevant marketing campaigns. The MPOP® manages offers faster and converts in-market car shoppers more efficiently.

Show used car deals with new car offers and provide even more choices. Multiple car offers online supply more choices and create better car shopping experiences for customers. Show more in-market buyers your vehicle inventory, drive more clicks to relevant dynamic landing pages and improve conversions. Additional benefits of using the MPOP® include:

  • Lower cost-per-click
  • Higher quality traffic
  • Lower cost per engagement
  • Benchmark beating click-through rates
  • 100% campaign reporting transparency
  • Increased conversions and assisted conversions

See It In Action

MPOPâ„¢ Used Cars Specials

Proven. Revolutionary. Trusted. See why dealers trust the MPOP® to find new automotive customers.

"We have used the MPOP® since the beginning, it's the complete SEO/SEM solution for us. I can't stress how important it for us to create an offer, push that offer to our paid ads and bring the buyer to a page with the exact offer and a bunch of other great information too! I have been asking for a solution like this forever and now we have it. It's crazy to think someone wouldn't want a solution like this!"

Jereme Erlandson
Internet Director
Bertera Nissan

"We've been using the MPOP® for about 6 months now and I cannot believe how amazing the platform is. I can upload specials faster than ever before and it's allowing me to spend more quality time training my team and getting the most out of them."

Jeff Green
Internet/BDC Director
Thompson Organization

"Nothing compares to the MPOP®! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it."

Thomas Eggers
Internet Director
Nyle Maxwell Supercenter


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