MPOP™ Used Vehicle Marketing


MPOP™: A Merchandising, Personalization and Optimization Platform.

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DealerTeamwork MPOPâ„¢ Used Cars Specials Dashboard

Give used car buyers what they want

95% of used car purchases in the U.S. begin online. And, 53% of consumers now use a mobile device to shop for a vehicle. Your used car marketing needs to be highly relevant so that Google can find it and show it to buyers faster.

The MPOP™ gives dealers the ability to reach more consumers online and drive them to the vehicles they want. Key features include:

  • Market values
  • Photos and videos
  • Key features and options
  • Finance payments and APRs
  • Certified and one-owner status
  • Four category-specific used car pages

Build up to 40 different ads per vehicle. Each ad is powered by your inventory. The MPOP™ ensures the highest quality ads are delivered to your paid search campaigns.

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Reach goals important to you, not your vendor.

Hit your goals easier with relevant marketing campaigns. The MPOP™ manages offers faster and converts car shoppers.

Show used car deals with your new car offers and give even more choices. Choices create better shopping experiences. Get more in-market buyers to see your cars, drive more clicks and improve conversions. That's what matters. 

  • Lower cost-per-click
  • Higher quality traffic
  • Lower cost per engagement
  • Benchmark beating click-through rates
  • 100% campaign reporting transparency
  • Increased conversions and assisted conversions

See It In Action

MPOPâ„¢ Used Cars Specials

Proven. Revolutionary. Trusted. See why dealers trust the MPOP™ to find new customers.

"We have used the MPOP™ since the beginning, it's the complete SEO/SEM solution for us. I can't stress how important it for us to create an offer, push that offer to our paid ads and bring the buyer to a page with the exact offer and a bunch of other great information too! I have been asking for a solution like this forever and now we have it. It's crazy to think someone wouldn't want a solution like this!"

Jereme Erlandson
Internet Director
Bertera Nissan

"We've been using the MPOP™ for about 6 months now and I cannot believe how amazing the platform is. I can upload specials faster than ever before and it's allowing me to spend more quality time training my team and getting the most out of them."

Jeff Green
Internet/BDC Director
Thompson Organization

"Nothing compares to the MPOP™! I like how simple it is to fill in the offer information in a professional and attractive manner. It looks like I spent hours on something that took minutes. I also like that I can see Dealer Teamwork expanding and progressing every day. I know that if I ever ran into an issue, someone would be answering my call to fix it."

Thomas Eggers
Internet Director
Nyle Maxwell Supercenter


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