loading

Video Library

Helpful how-to videos.

Learn about new features, how to improve SEO, SEM and social media performance and master the MPOP®.

Weekly Thought Starter Video Series

Read playlist description

Thanks for tuning into our Thought Starter video series! Dealer Teamwork strives to be an educational resource and advise our dealers on the latest strategies, tips, and trends, that’s why we created this video series. Watch these quick videos to learn more about what helpful content Dealer Teamwork has available.

Subscribe to this playlist to be the first to see each week’s thought starter!

How to give Dealer Teamwork GMB access

Read video transcript

Learn how to give Dealer Teamwork access to your Google My Business (GMB) account so we can help you better track branded clicks, stop wasted ad spend and drive more traffic to your website!

Here’s what you have to do:

  1. Go to your dealership’s GMB Dashboard (search your dealership and click on “edit your business information” on your GMB listing)
  2. Select your verified location (if multiple locations, select the one you want to grant Dealer Teamwork access to)
  3. Click “Users”
  4. Click “Add User Icon”
  5. Click “Invite new users” in the drop down menu that appears
  6. Add “dealerteamworkllc@gmail.com”
  7. Select “Manager” under the “Choose a role” drop down menu
  8. Click “Invite”

That’s it! Now Dealer Teamwork can help you add UTM tags to your GMB links to track traffic to your website and provide more accurate reporting. If you’re looking for other GMB optimization tips, check out our Top 10 Ways Dealerships Can Optimize Google My Business Profiles to Drive Website Traffic blog article.

Have other questions about your GMB? Contact our Sales team or your dedicated Dealer Teamwork Account Manager directly or at support@dealerteamwork.com.

Our certified and trained team members will be happy to assist!

Why add videos to your offers

Read video transcript

Did you know that video has been proven to improve customer engagement, time on site, and drive more leads?

Dealer Teamwork made it easy to add videos to dealers’ MPOP® specials.

These can be used for model specific landing pages, general vehicle advertising, and service or parts video content. Video content is also great for customer testimonials, walk-around videos, and OEM videos.

  • 75% of car shoppers say they were influenced by video – Source: Think with Google
  • 40% of shoppers said video helped them discover a vehicle they weren’t aware of or considering – Source: Think with Google
  • Including a video on a landing page can increase conversion rates by 80% – Source: Unbounce
  • 90% of users say that product videos are helpful in the decision process – Source: Hubspot
  • A whopping 80% of users recall a video ad they viewed in the past 30 days – Source: Hubspot
  • Companies using video enjoy 41% more web traffic from search than non-users – Source: SmallBizTrends
  • By 2019, global consumer Internet video traffic will account for 80% of all consumers Internet Traffic – Source: SmallBizTrends

We know that customers love video! Dealer Teamwork dealers see more benefits when adding videos to their offers.

Ask your Google and Bing certified Account Team today for more information about adding videos to your MPOP® specials!

Have a best practice tip to share? Email us at Tips@DealerTeamwork.com – if we use your best practice tip, we will send you a gift certificate!

How to add videos to your offers

Read video transcript

Did you know you can switch the image in an MPOP® offer with a video? It’s as easy as:

  1. Copy the video ID from the end of the YouTube video URL
  2. While editing the MPOP® offer, navigate to the “Vehicle” tab and expand the “Image/Video” sectio
  3. Select the option for “YouTube Video ID” and paste the video ID into the field
  4. Preview the video, activate the offer (if it’s not already active) and click “Back to Offers” to publish

It’s that easy! Try this Dealer Teamwork quick tip today!

How-to build email campaigns

Read video transcript

Did you know that Dealer Teamwork’s MPOP® has a feature that builds email campaigns in as little as three (3) clicks?

Create highly relevant email campaigns for your new vehicle offers, used car offers and service specials instantly. In your MPOP® dashboard menu, select CRM/Email Campaign, then:

  1. Click New or Used and select vehicles to feature
  2. Choose your settings (1-column vs 2-column; disclosure appearance)
  3. Click Copy Code (Copies the content to your clipboard)
  4. Paste the code into your CRM template. Congratulations – your email campaign is ready!

The email content is responsive and looks great on any device. Show all your offers and link to MPOP® pages. Your campaign messages are consistent and measurable. Improve your CRM follow-up efforts and increase appointment opportunities.

Ready to send out an email campaign? Contact your dedicated Dealer Teamwork Account Team directly or at support@dealerteamwork.com.

Our certified and trained team members will be happy to assist!

Link homepage slides to landing pages

Read video transcript

Did you know that Dealer Teamwork has an extensive library of custom landing pages to feature your MPOP® specials?

Examples of the custom landing pages to feature your MPOP® specials include body style pages, Certified Pre-Owned Pages, Loaner Pages, Zero Down Lease Pages, on-make OEM pages and more.

Custom content pages are also available. Pages with content for bad credit car loans and store event pages improve engagement, conversions and add SEO value. Custom pages also give dealers more options for landing targeted paid search traffic on within their website.

Dealer Teamwork believes in content that delivers on the One-page, One-purpose philosophy. Ask your Google and Bing certified Account Team today for more custom landing page ideas to improve your website performance.

MPOP® best practices

Read video transcript

Did you know that current Dealer Teamwork customers who see the most success with SEO and SEM have multiple offers for each make and model?

Best practice is having at least one MPOP® special for each make and model, and multiple offers for your top selling units.

For example, a Ford dealer should have one special for each Ford model and multiple offers for the F-150, Edge, Explorer and so on.

Even if you do not have a unit in inventory, the OEM offer is a great option to put up in its place. Talk to your account team today to learn more about this best practice and for further details.

Advantages of the MPOP®

Read video transcript

Do you feel frustrated when merchandising your offers? Welcome to Dealer Teamwork’s patented MPOP®.

Major advantages of the MPOP® include:

  • Easy to use
  • Faster than anything you have ever seen
  • Unique to the automotive industry

You can update prices, vehicle images or video content, and landing page content in a couple of clicks. Plus, your changes in the MPOP® update your website content and paid search campaigns in real-time. Your content is also prepared for a new Facebook post or email campaign – fast!

The speed-to-market from Dealer Teamwork’s MPOP® gives you a real-time advantage over the competition.

Ask your trusted Account team for more information about this best practice, or learn how our teams can help!

If you have a best practice tip you would like to share, please email us at Tips@DealerTeamwork.com.

If we use your best practice tip, we will send you a gift certificate!

Use MPOP® landing pages

Read video transcript

Did you know that Dealer Teamwork has an extensive library of custom landing pages to feature your MPOP® specials?

Examples of the custom landing pages to feature your MPOP® specials include body style pages, Certified Pre-Owned Pages, Loaner Pages, Zero Down Lease Pages, on-make OEM pages and more.

Custom content pages are also available. Pages with content for bad credit car loans and store event pages improve engagement, conversions and add SEO value. Custom pages also give dealers more options for landing targeted paid search traffic on within their website.

Dealer Teamwork believes in content that delivers on the One-page, One-purpose philosophy. Ask your Google and Bing certified Account Team today for more custom landing page ideas to improve your website performance.

How-to share offers to Facebook

Read video transcript

Did you know that you can share MPOP® offers to Facebook in four (4) clicks? In your MPOP® dashboard:

  1. Click MPOP® in the navigation menu
  2. Click Facebook Share
  3. Select a vehicle from the list on the left & edit the description field
  4. Click Share on Facebook

Congratulations – your vehicle is posted to your Facebook business page!
The Facebook Share feature lets you publish a post in just clicks. Posts will show your monthly payments and link directly to the vehicle landing pages.

Dealers share Facebook posts via the MPOP® see better post engagement, more website traffic and better accountability with the tracking links included with each post. Many dealers are seeing their Facebook posts as one of the top 10 sources of traffic to their websites. Dealers are also creating paid ads from these posts to drive even more traffic.

Talk to your dedicated Dealer Teamwork Account Team to set up your FREE Facebook integration and learn more about Facebook Sharing best practices.