Are you tired of throwing money at digital marketing without seeing or understanding the results? Do you feel your approach or your current digital marketing vendor’s approach isn’t worth the money you put into it? Do you feel your current digital marketing strategy is too generic to provide qualified leads?
If you answered “yes” to any of these questions, then it’s definitely time to rethink your digital marketing strategy and tactics. Good news, Dealer Teamwork’s approach to automotive search engine marketing (SEM) and search engine optimization (SEO) is truly unique. It provides better results when dealerships commit to this new approach.
How is Dealer Teamwork’s digital marketing approach different?
Dealer Teamwork is different because we invented and patented a digital marketing platform called the MPOP®. The MPOP® is a Merchandising, Personalization and Optimization Platform. Car dealers use it to manage their digital marketing content across multiple channels with one, convenient software.
Outlined below is an example of a traditional dealership digital marketing process: at a minimum, this process can take 3.5 to 8.5 days to complete.
Time to plan content and pass to the agency or internal teams: 1 – 2 days
Time for agency or internal teams to create content accounting for at least 1 round of edits: 1 – 4 days
Time to review and approve content accounting for at least 1 round of edits: 1 – 1.5 days
Time to publish content via the agency or internal teams: .5 – 1 day
Time dark-to-market: 3.5 – 8.5 days*
*Each time there are updates, this process starts over adding more time to the entire process.
By comparison, we outlined a typical Dealer Teamwork approach to digital marketing via the MPOP®: this process only takes a few minutes to 2 days
Time to plan content individually or with internal teams: .5 – 1 day (recommended*)
Time to create content individually or with internal teams: 1 – 5 minutes
Time to review content individually or with internal teams: .5 – 1 day (recommended*)
Time to publish content via the MPOP®: Real-time
With the MPOP® it only takes a few minutes – 2 days to get your offers/ads live**
*You control the entire process from planning to creating to publishing to distributing via the MPOP® so these steps may or may not apply depending on your team structure.
**Each time there are updates, this process starts over adding another few minutes – 2 days.
The difference in time savings due to automation alone shows the MPOP® is the clear winner. With other vendors and processes, it takes much longer to get the month’s offers live than with Dealer Teamwork.
How much work is required to work with Dealer Teamwork?
For those who think this sounds like it takes a lot of effort, let’s take a more in-depth look. Dealer Teamwork’s automotive digital marketing solutions fit seamlessly into the dealership’s day-to-day operations.
Meetings with Account Manager: We recommend weekly check-in meetings to review campaign performance; this ensures goals are clearly defined and ensures the dealer can hit their monthly sales objectives. These meetings also help ensure there is time to make modifications throughout the month if necessary.
Website Offers Management: this element is vital to the success of dealers who use our MPOP® platform. The amount of time needed to spend here varies by dealership. However, for a frame of reference, for new vehicles, we recommend that dealers create at least one offer for each make, model and trim that you sell. For used vehicles, we recommend making at least 30 offers or offers on 30% of your inventory (whichever is higher).
Digital Marketing Campaign Management: there isn’t too much effort required here for the dealer; that’s the beauty of the MPOP®. By creating offers and publishing them to your website, you are also automatically updating your campaigns with those offers. There’s no more waiting on agencies or internal teams to publish the current month’s offers. It’s all done dynamically, through the MPOP®, in real-time. By publishing offers, they extend to your Dealer Teamwork model-specific landing pages, dynamic paid search campaigns on Google and Bing and your Facebook and Instagram campaigns. The offers are also immediately available to push to Facebook as a post and are immediately available to be built into email campaign content.
So to answer the question, “is using Dealer Teamwork, work?” In short, yes, but it’s work worth doing. Creating offers for your website takes time. Now there’s a solution that simplifies the entire process of building more effective and relevant marketing campaigns.
If you had the choice between a generic approach that required little effort and minimal results or a highly-targeted approach that required slightly more effort and significantly greater results, which would you choose?
Compare the traditional digital marketing process versus the Dealer Teamwork digital marketing process outlined above. There isn’t more work involved, rather an improvement of the processes to build highly effective marketing campaigns.
Is Dealer Teamwork right for my dealership?
Yes! Dealer Teamwork’s dynamic marketing platform can help small dealers and large dealer groups improve their automotive digital marketing in the following ways:
Save time by bringing more marketing processes in-house with digital marketing automation software
Generate more sales opportunities because MPOP® generated content drives higher-quality traffic
Eliminate wasted spend by cutting out poorly performing ads and providing a better, more relevant car shopping experience from the search engine results to the website
Improve accuracy, consistency and efficiency with a platform that updates your website and campaigns with current offers and messaging cross-channel with one update
Still not convinced? No problem! We understand making a switch in your digital marketing partner is not a decision to be taken lightly. We know there are a lot of moving pieces involved in making a switch. If you need more information before making a decision, sign up for an MPOP® overview. Our team will walk you through a live product demonstration of our software.